Intro 1 E Commerce
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to attract on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this option. 1 E Commerce
Many options Intentionally create a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform called Ecwid, you do not have to be concerned about it. Actually, the entire aim of the business, which started in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for most people in the US or Europe. Even businesses in developing countries have a chance to find an online store heading, and you do not have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all of the key stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) 1 E Commerce
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new website. The primary feature is that you can take your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on several other sites if you plan on selling elsewhere on the web. Handle all these websites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these sales are represented onto the backend of your site.
The system is Also made to integrate nicely with social networks, so you can sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery facet. With real time shipping integrations you constantly know what is happening with your requests and where they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You receive lots of promotional instruments such as vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, on their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There’s a few ways that you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). 1 E Commerce
If you are located outside That the US / UK, or want to work with another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it is a fairly Standard plan, in which features like discount coupons and support are not accessible, and it merely allows you to sell up to ten products in two classes — but this may actually be sufficient for some users, and using it is a fantastic way to try the system out.
But, A key point to notice about the free program is that it isn’t good from an SEO point of view — you have to be on a paid plan to make certain your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. 1 E Commerce
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from this box, so anybody wishing to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). The other main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is very simple: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms quite easily. 1 E Commerce
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right can be used to edit or display related products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up shipping rates etc…but there isn’t anything that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to speak with an attorney about what to do); and even if your company isn’t based in the EU, you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that approval ).
There does not Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to run cookies 1 E Commerce
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which does provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll want to set quite a lot of time aside to set this up.
Setup and Design
I really like The fact which you can run a website without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for every platform that you would like to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, since it walks you through each site creation and integration measure with a few nice text and photos. Once you get your store implemented on a site or societal page it appears fairly slick.
The layout Depends upon the theme you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to market.
Though many Sites are going to be mobile friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is the language instrument. Since running an online store generally requires one to reach out to people from throughout the planet, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality readily. 1 E Commerce
A Few of the apps Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you can always open the More Powerful Options, but they different these for if you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is always one of my favourite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they provide, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their own transaction fees so that you need to get ready for these.
It’s quite Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. 1 E Commerce
Imagine if you Would like to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a store quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available in the Ecwid Program store.
· You can’t change merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like mad, and mention that many other platforms drag you into a free trial, even where you will finally need to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone direction app. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, as long as you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for your small business audience. 1 E Commerce