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Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this solution. 1 Store Online
Many options Purposefully make a closed system, which can be tedious to move away from once you begin. But with a platform called Ecwid, you do not need to worry about it. In fact, the whole goal of the business, which began in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an internet store heading, and you do not have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) 1 Store Online
The Product operates by providing you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new website. The main attribute is that you can choose your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on various different websites if you anticipate selling elsewhere on the web. Manage all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and all these earnings are represented on the back part of your website.
The system is Also made to integrate well with social networks, and that means you may sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the delivery aspect. With real time shipping integrations you always know what is happening with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling around the world
You get a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in bodily places too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There is a few ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). 1 Store Online
If you’re based outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a fairly Basic plan, in which features like discount coupons and support are not available, and it only lets you sell up to ten products in 2 classes — but this could really be adequate for some users, and using it is a good way to try out the system.
However, A key point to notice about the free plan is that it isn’t good from an SEO point of view — you need to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. 1 Store Online
1 area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anyone wishing to market on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling products from particular countries). Another principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is very simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods like Shopify provide a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. 1 Store Online
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport prices etc…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to speak with an attorney on what to do); and even when your business isn’t located in the EU, you still will need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and also to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits 1 Store Online
· Allows them to revoke consent at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time apart to set it up.
Setup and Layout
I really enjoy The fact which you can run a web site without paying for anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform that you want to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is perfect, because it walks you through each site creation and integration step with some fine photos and text. Once you obtain your store implemented on a site or societal page it appears fairly slick.
The design Depends somewhat on the theme you’ve got on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to checkout.
Although many Websites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients a chance to get products from the mobile interface.
The final Design thing that makes sense to mention is the language instrument. Since running an internet store generally requires one to attain out to people from throughout the planet, you are bound to stumble upon a few clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. 1 Store Online
A Few of the programs Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and image then save the product for later. Of course you can always open up the More Powerful Options, however they separate these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favourite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those plans they provide, making it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It’s rather simple to implement these systems, because Ecwid incorporates with over 40 international payment options. However, each one of these processors have their own trade fees so that you need to get ready for them.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The company also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. 1 Store Online
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid Program store.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like crazy, and mention that many other platforms drag you in free trial, even where you will finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone management program. The company plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation steps, making it ideal for your small business audience. 1 Store Online