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Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this option. 404 Error Ecwid
Many options Purposefully make a closed system, which is tedious to maneuver away from once you begin. However, with a platform called Ecwid, you do not need to worry about this. Actually, the entire goal of the company, which began in 2009, would be to quickly and inexpensively create an internet store system in your present websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing nations have a chance to get an online store going, and you do not have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all of the crucial stuff that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) 404 Error Ecwid
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new site. The main feature is that you can choose your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various different sites if you plan on selling elsewhere online. Handle all these sites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a few sales and each one of these sales are represented onto the backend of your site.
The system is Also designed to integrate well with social networks, so that you can sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time transport integrations you always know what’s happening with your orders and at which they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the world
You get lots of promotional instruments like vouchers, discounts, bulk pricing and more
Create your own customized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily places too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer buys a product in shop, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a couple of methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). 404 Error Ecwid
If you’re based outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Standard plan, in which attributes like discount coupons and support aren’t accessible, and it merely allows you to sell up to 10 products in 2 classes — but this could actually be sufficient for some users, and using it’s a fantastic way to try the system out.
However, A key point to note about the free plan is that it is not great from an SEO standpoint — you have to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) that your URL will include them too. This serves as something of a workaround, but I would prefer whole control over URLs. 404 Error Ecwid
One place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from this box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). The other principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated program is provided by Ecwid to allow you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods like Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. 404 Error Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a good idea to consult a lawyer about what to do); and even when your business isn’t based in the EU, you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run cookies 404 Error Ecwid
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the essential performance — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which does provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a great deal of time apart to set this up.
Setup and Layout
I Truly like The simple fact that you can run a web site without paying anything. This makes the installation process that much simpler, because you just need to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for each platform you want to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, since it walks you through each site creation and integration measure with a few nice text and photos. Once you obtain your store implemented on a site or social page it looks fairly sleek.
The design Depends somewhat on the theme you have on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they wish to checkout.
Although many Websites are going to be cellular friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers an opportunity to buy products from the mobile interface.
The final Design thing that makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires you to reach out to people from throughout the world, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality readily. 404 Error Ecwid
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you would normally need to implement additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open up the Powerful Options, however they separate these for if you’re ready to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It is not always Easy to find an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never control any sort of trade fee with any of the programs they provide, making it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your website. It is pretty easy to implement these systems, because Ecwid integrates with over 40 international payment options. However, each of these processors have their particular transaction fees so you need to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified supplier. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. 404 Error Ecwid
Imagine if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid Program store.
· You can’t change product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like crazy, and mention that many different platforms drag you in free trial, even where you will eventually need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone direction program. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to sell online, as long as you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with superb easy implementation steps, which makes it ideal for your small business audience. 404 Error Ecwid