Introduction About Ecwid Free Online Store
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this solution. About Ecwid Free Online Store
Many options Intentionally create a closed system, which is tedious to move away from once you begin. However, with a stage named Ecwid, you do not have to be concerned about it. Actually, the entire goal of the business, which began in 2009, would be to quickly and quickly make an internet store system on your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to get an online store going, and you don’t even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all of the key things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) About Ecwid Free Online Store
The Product works by providing you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new website. The main feature is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere online. Handle all these websites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and each one these earnings are reflected on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you always know what is going on with your orders and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You receive lots of promotional instruments such as vouchers, discounts, bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in bodily locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, regardless of whether a customer buys a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There’s a few ways that you can use this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). About Ecwid Free Online Store
If you are based outside That the US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you will want to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Standard plan, in which features like discount vouchers and service are not available, and it only allows you to sell up to 10 products in 2 classes — but this could really be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to note about the free program is that it isn’t good from an SEO standpoint — you need to be on a paid program to make certain that your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. About Ecwid Free Online Store
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anyone wishing to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). The other principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite simple: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. About Ecwid Free Online Store
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport rates etc…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to consult an attorney on what to do); and even when your business is not located in the EU, then you still need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits About Ecwid Free Online Store
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, doesn’t appear to provide the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a great deal of time aside to set it up.
Setup and Design
I Truly like The simple fact which you’re able to run a website without paying for anything. This makes the installation process that much easier, since you just need to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for every platform you want to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, since it walks you through every site creation and integration step with some fine photos and text. As soon as you get your shop implemented on a site or social page it looks fairly slick.
The design Depends upon the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Although many Sites will be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers a chance to get products from the mobile interface.
The final Design thing that makes sense to mention is your vocabulary instrument. Since running an online store generally requires you to reach out to people from throughout the planet, you are bound to stumble upon some clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality easily. About Ecwid Free Online Store
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to implement additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, however they different these for if you’re ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time short and support quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they provide, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to implement one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular trade fees so that you have to prepare for them.
It is quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. About Ecwid Free Online Store
Imagine if you Would like to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a store fast, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered in the Ecwid App shop.
· You can’t change merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that many other platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with super simple implementation measures, which makes it ideal for the small business crowd. About Ecwid Free Online Store