Background Accepting Payments Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky once you want to bring on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this option. Accepting Payments Ecwid
Many options Intentionally create a closed system, which is tedious to move away from once you get started. However, with a stage called Ecwid, you no longer need to be concerned about this. In fact, the whole goal of the company, which started in 2009, is to quickly and inexpensively make an internet store system on your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you don’t have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Accepting Payments Ecwid
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new site. The primary attribute is that you can choose your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system on various other websites if you anticipate selling elsewhere online. Handle all of these websites from one place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a number of sales and all of these earnings are represented on the backend of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the delivery aspect. With real time shipping integrations you always know what’s going on with your orders and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a few ways that you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Accepting Payments Ecwid
If you are located outside The US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Basic plan, where features such as discount vouchers and support are not accessible, and it merely allows you to sell up to 10 products in 2 categories — but this may really be adequate for some customers, and using it is a good way to try out the system.
But, A key point to note about the free program is the fact that it is not great from an SEO standpoint — you need to be on a paid plan to make certain that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language versions of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Accepting Payments Ecwid
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have any major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of the box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace website is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Accepting Payments Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right is used to edit or display related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing transport rates and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is usually a good idea to speak with a lawyer on what to do); and even if your company is not based in the EU, you still will need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Accepting Payments Ecwid
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time apart to set it up.
Setup and Design
I really enjoy The fact which you can run a web site without paying for anything. This makes the setup process that much easier, since you simply have to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for every platform you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is perfect, because it walks you through every site creation and integration step with some nice photos and text. Once you get your shop implemented on a website or societal page it looks fairly sleek.
The design Depends somewhat on the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they wish to checkout.
Though many Websites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers an opportunity to get products from the cell interface.
The final Design thing which makes sense to mention is the language tool. Since running an online store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon a few clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality easily. Accepting Payments Ecwid
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d typically have to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the merchandise for later. Of course you could always open up the More Powerful Options, however they different these for if you’re ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Simple to find an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, making it desirable for any shop that’s trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular transaction fees so you have to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified supplier. The company also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Accepting Payments Ecwid
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid Program shop.
· You can’t alter merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, even where you will finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone direction program. The company plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to sell online, provided that you employ the best ways to improve your sales online too. Ecwid is a sleek system, with super easy implementation measures, making it ideal for the small business audience. Accepting Payments Ecwid