Introduction Acount Settings Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to attract on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Acount Settings Ecwid
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. But with a stage named Ecwid, you do not have to be concerned about it. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly make an internet store system on your existing websites.
You don’t have To make a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you do not even have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all the crucial things that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Acount Settings Ecwid
The Product works by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The main feature is that you can take your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere online. Manage all these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a number of sales and all of these sales are reflected onto the back part of your site.
The system is Also designed to integrate well with social networks, so you can sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what’s going on with your requests and at which they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the world
You get a Lot of promotional tools like coupons, discounts, bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily locations too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There is a couple of ways that you can use this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they have been saying that for quite a while now). Acount Settings Ecwid
If you’re located outside That the US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Standard plan, in which attributes such as discount vouchers and support aren’t available, and it merely lets you sell up to 10 products in two classes — but this could really be sufficient for some customers, and using it’s a good way to try out the system.
But, A key point to note about the free plan is that it isn’t good from an SEO standpoint — you need to be on a paid plan to ensure that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language variations of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Acount Settings Ecwid
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anyone wishing to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). Another main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods such as Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Acount Settings Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing transport rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a great idea to speak with an attorney about what to do); and even when your business isn’t located in the EU, you still will need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and to log that approval ).
There does not Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Acount Settings Ecwid
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t seem to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a lot of time aside to set it up.
Installation and Layout
I Truly enjoy The fact which you can run a website without paying for anything. This makes the setup process that much simpler, since you just have to punch in your email and make a password to go right to the backend port.
The system has Wizards for every platform that you want to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you want to market.
The backend Design is perfect, since it walks you through every site creation and integration step with a few fine photos and text. As soon as you get your shop implemented on a website or social page it looks fairly sleek.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they want to checkout.
Though many Websites are going to be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to get products from the cell interface.
The closing Design item which makes sense to mention is the language tool. Since conducting an online store generally requires you to reach out to people from all over the world, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance readily. Acount Settings Ecwid
Some of the apps Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you could always open up the More Powerful Options, however they separate these for when you’re ready to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not always Easy to find an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, making it desirable for any store that’s trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their particular transaction fees so you have to prepare for these.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The company also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Acount Settings Ecwid
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop fast, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available in the Ecwid App shop.
· You can’t alter product URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like crazy, and mention that a number of different platforms drag you into a free trial, where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you implement the best ways to enhance your earnings online as well. Ecwid is a sleek system, with super simple implementation measures, which makes it ideal for your small business crowd. Acount Settings Ecwid