Introduction Add A Shopping Cart To Your Website
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this solution. Add A Shopping Cart To Your Website
Many options Intentionally create a closed system, which is tedious to move away from once you begin. But with a platform called Ecwid, you no longer need to be concerned about it. Actually, the entire goal of the business, which started in 2009, is to quickly and quickly create an online store system on your existing websites.
You don’t have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the US or Europe. Even companies in developing countries have a opportunity to get an online store going, and you don’t even have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the crucial stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Add A Shopping Cart To Your Website
The Product works by providing you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new site. The main attribute is that you can take your old website and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other sites if you anticipate selling elsewhere on the web. Manage all of these websites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a few sales and all these sales are represented on the back part of your site.
The system is Also designed to integrate well with social networks, so that you may sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery aspect. With real-time shipping integrations you constantly know what’s happening with your requests and at which they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Create your own customized email alerts
Use the automated tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There’s a couple of methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Add A Shopping Cart To Your Website
If you’re based outside The US / UK, or need to work with another mobile device type, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a fairly Basic plan, where features like discount coupons and support aren’t accessible, and it merely lets you sell up to ten products in 2 categories — but this could actually be adequate for some customers, and using it’s a good way to try out the system.
But, A key point to note about the free plan is the fact that it is not great from an search engine optimization point of view — you need to be on a paid plan to make certain your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Add A Shopping Cart To Your Website
1 place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of this box, so anybody wishing to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). The other principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace site is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to allow you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Add A Shopping Cart To Your Website
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right can be used to display or edit related products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing shipping prices etc…but there is nothing here that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a good idea to consult a lawyer about what to do); and even when your business is not based in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Add A Shopping Cart To Your Website
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to provide the necessary performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a great deal of time apart to set this up.
Installation and Design
I really like The simple fact that you can run a website without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform you would like to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, since it walks you through every website creation and integration step with a few fine photos and text. Once you obtain your shop implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they wish to market.
Though many Sites are going to be cellular friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is your language instrument. Since running an online store generally requires one to attain out to individuals from all over the world, you are bound to stumble upon a few customers who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Add A Shopping Cart To Your Website
A Few of the programs Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for later. Of course you can always open up the More Powerful Options, however they different these for if you’re ready to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is one of my favourite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time short and support quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It’s not always Simple to find an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to employ one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular trade fees so you have to get ready for them.
It is rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified service provider. The company also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Add A Shopping Cart To Your Website
Imagine if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you may finally need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a sleek system, with super simple implementation steps, making it ideal for the small business audience. Add A Shopping Cart To Your Website