Background Add Ecwid Shopping Cart To Facebook
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you want to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this option. Add Ecwid Shopping Cart To Facebook
Many solutions Purposefully create a closed system, which is tedious to maneuver away from once you get started. But with a platform called Ecwid, you do not have to worry about it. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, since I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to find an online store going, and you do not have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Add Ecwid Shopping Cart To Facebook
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The primary attribute is that you can choose your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere on the web. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a number of sales and all of these sales are represented onto the back part of your site.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you always know what is happening with your orders and at which they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the world
You receive lots of promotional tools such as coupons, discounts, bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Performance, regardless of if or not a customer purchases a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There’s a few methods that you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they have been saying that for quite a while now). Add Ecwid Shopping Cart To Facebook
If you are based outside That the US / UK, or want to work with another mobile device type, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Standard plan, in which attributes like discount vouchers and service aren’t available, and it merely lets you sell up to 10 products in two categories — but this may actually be adequate for some users, and using it’s a good way to try out the system.
But, A vital point to note about the free program is that it isn’t good from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Add Ecwid Shopping Cart To Facebook
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anybody wishing to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is quite easy: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing products like Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Add Ecwid Shopping Cart To Facebook
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit related products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up transport rates etc…but there is nothing that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even when your company isn’t based in the EU, you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Add Ecwid Shopping Cart To Facebook
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t appear to provide the essential functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time aside to set it up.
Setup and Layout
I really enjoy The fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and create a password to go right to the backend port.
The machine has Wizards for every platform you want to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, because it walks you through each site creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a website or societal page it looks fairly sleek.
The design Depends upon the theme you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to market.
Although many Websites are going to be cellular friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers a chance to buy products from the mobile interface.
The final Design thing that makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to reach out to individuals from throughout the planet, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality easily. Add Ecwid Shopping Cart To Facebook
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d normally need to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you could always open up the More Powerful Options, however they different these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of those programs they offer, making it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your site. It is rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each one of those processors have their own trade fees so you have to prepare for these.
It’s rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified service provider. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Add Ecwid Shopping Cart To Facebook
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered from the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The company plan goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, as long as you employ the best ways to improve your earnings online as well. Ecwid is a slick system, with super easy implementation steps, which makes it perfect for the small business crowd. Add Ecwid Shopping Cart To Facebook