Intro Add Ecwid Store To Facebook
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to attract on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this option. Add Ecwid Store To Facebook
Many options Intentionally create a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform named Ecwid, you no longer have to be concerned about it. Actually, the whole aim of the company, which began in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You don’t have To make a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing countries have a chance to find an online store going, and you don’t have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Add Ecwid Store To Facebook
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present site or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new website. The main attribute is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on various different sites if you plan on selling elsewhere online. Handle all of these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one of these earnings are represented onto the back part of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you always know what is going on with your requests and where they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the world
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, regardless of whether a customer purchases a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There is a couple of methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Add Ecwid Store To Facebook
If you are based outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you will want to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, where features like discount coupons and support are not available, and it merely allows you to sell up to 10 products in 2 categories — but this could really be adequate for some customers, and using it is a good way to try the system out.
But, A key point to note about the free plan is the fact that it is not great from an search engine optimization point of view — you have to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language versions of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Add Ecwid Store To Facebook
1 area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). The other main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very easy: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods such as Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms quite easily. Add Ecwid Store To Facebook
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, setting up transport prices etc…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a good idea to speak with an attorney about what to do); and even when your business isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and to log that consent).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to run biscuits Add Ecwid Store To Facebook
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which will supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a great deal of time apart to set this up.
Setup and Layout
I Truly enjoy The fact which you’re able to run a web site without paying for anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for every platform that you want to place your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, since it walks you through each site creation and integration measure with a few fine photos and text. As soon as you get your shop implemented on a site or social page it looks fairly slick.
The design Depends somewhat on the subject you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to checkout.
Although many Sites are going to be cellular friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to get products from the cell interface.
The final Design item that makes sense to mention is the language instrument. Since conducting an internet store generally requires you to attain out to individuals from all over the planet, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Add Ecwid Store To Facebook
A Few of the programs Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to implement additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you can always open the Powerful Options, however they separate these for when you’re all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of the programs they provide, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment options. However, each of these processors have their particular trade fees so you have to prepare for these.
It is quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Add Ecwid Store To Facebook
What if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations available from the Ecwid App store.
· You can’t alter product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like crazy, and mention that many different platforms drag you in free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it is actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, provided that you employ the best ways to improve your sales online as well. Ecwid is a slick system, with superb easy implementation steps, which makes it ideal for your small business audience. Add Ecwid Store To Facebook