Intro Add Ecwid Store To Website
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you want to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Add Ecwid Store To Website
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage named Ecwid, you do not have to worry about this. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly make an online store system on your present websites.
You do not have To make a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you don’t have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Add Ecwid Store To Website
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new site. The primary attribute is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere online. Handle all these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these sales are reflected on the back part of your site.
The system is Also made to integrate well with social networks, so you can sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You receive lots of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not only online but in physical locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of if a customer purchases a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a couple of ways you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Add Ecwid Store To Website
If you’re based outside That the US / UK, or want to work with another mobile device type, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you will want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a pretty Basic plan, where features such as discount coupons and service aren’t available, and it merely allows you to sell up to 10 products in 2 categories — but this may actually be adequate for some users, and using it’s a good way to try the system out.
However, A key point to notice about the free program is the fact that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language versions of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will include them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Add Ecwid Store To Website
1 area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to allow you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. Add Ecwid Store To Website
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to speak with a lawyer about what to do); and even if your business isn’t located in the EU, you still will need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to conduct biscuits Add Ecwid Store To Website
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which will supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a lot of time apart to set it up.
Setup and Layout
I Truly enjoy The fact which you can run a web site without paying anything. This makes the setup process that much easier, because you just have to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for each platform you want to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, since it walks you through every site creation and integration measure with some fine text and photos. Once you obtain your shop implemented on a website or societal page it appears fairly slick.
The design Depends upon the theme you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to checkout.
Though many Websites are going to be mobile friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is the language tool. Since running an online store generally requires one to attain out to individuals from all over the planet, you are bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. Add Ecwid Store To Website
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra work. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open the Powerful Options, however they separate these for when you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is always one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not always Simple to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they offer, making it desirable for any shop that is trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your website. It is rather simple to implement these systems, since Ecwid integrates with over 40 international payment choices. However, each of those processors have their own trade fees so that you have to prepare for them.
It’s rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified service provider. The business also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Add Ecwid Store To Website
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered from the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that a number of different platforms drag you into a free trial, where you may finally need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for the small business crowd. Add Ecwid Store To Website