Introduction Add Ecwid Store To Wix
Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky when you want to attract on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Add Ecwid Store To Wix
Many solutions Purposefully make a closed system, which can be tedious to move away from once you get started. But with a stage named Ecwid, you no longer have to be concerned about it. Actually, the whole goal of the company, which began in 2009, would be to quickly and quickly make an internet store system on your existing websites.
You do not have To create a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an online store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial stuff that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Add Ecwid Store To Wix
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new website. The main feature is that you can choose your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto various different websites if you anticipate selling elsewhere online. Manage all of these websites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and all of these sales are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so you can sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery aspect. With real time shipping integrations you constantly know what is going on with your requests and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You receive a Lot of promotional tools like coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in physical places too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There is a couple of ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they have been saying that for quite some time now). Add Ecwid Store To Wix
If you are based outside The US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, where features like discount coupons and support are not available, and it merely lets you sell up to 10 products in 2 categories — but this could really be adequate for some users, and using it is a good way to try out the system.
But, A vital point to note about the free program is that it isn’t good from an search engine optimization standpoint — you need to be on a paid program to ensure that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language variations of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) your URL will comprise them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Add Ecwid Store To Wix
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, then you should not have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wishing to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is quite easy: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Add Ecwid Store To Wix
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping prices and so on…but there is nothing that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a great idea to consult a lawyer about what to do); and even if your company is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that approval ).
There does not seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Add Ecwid Store To Wix
· Allows them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not appear to supply the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you will want to set quite a lot of time apart to set it up.
Setup and Design
I really enjoy The simple fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, since you simply have to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for each platform that you want to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with some nice photos and text. As soon as you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to checkout.
Although many Sites will be mobile friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires you to attain out to individuals from throughout the planet, you’re bound to stumble upon some customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality easily. Add Ecwid Store To Wix
Some of the apps Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress sites, since you gain access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and image then save the merchandise for later. Of course you can always open the Powerful Options, however they separate these for if you are ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is always one of my favorite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It is not always Easy to locate an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, which makes it desirable for any store that’s hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so you need to prepare for these.
It’s rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified service provider. The business also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Add Ecwid Store To Wix
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered in the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, where you will eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to market online, provided that you employ the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb simple implementation steps, which makes it perfect for your small business audience. Add Ecwid Store To Wix