Intro Add Ecwid Store To WordPress
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this option. Add Ecwid Store To WordPress
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from once you get started. But with a stage called Ecwid, you no longer have to be concerned about this. Actually, the whole aim of the company, which started in 2009, is to quickly and quickly make an online store system in your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to get an internet store going, and you do not even have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and add photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all of the crucial things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Add Ecwid Store To WordPress
The Product works by providing you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new website. The main feature is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several different websites if you anticipate selling elsewhere online. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a number of sales and all these sales are represented on the back part of your website.
The system is Also designed to integrate well with social networks, so you may sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you constantly know what’s happening with your requests and where they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional instruments such as coupons, discounts, bulk pricing and more
Create your own customized email notifications
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not only online but in physical locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer buys a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There’s a couple of methods you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Add Ecwid Store To WordPress
If you are located outside That the US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for plans, you’ll want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a fairly Standard plan, where attributes like discount coupons and support are not accessible, and it merely allows you to sell up to ten products in two classes — but this could really be sufficient for some users, and using it is a good way to try the system out.
But, A vital point to note about the free program is that it is not great from an SEO standpoint — you need to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language variations of your store, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Add Ecwid Store To WordPress
One place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed program is offered by Ecwid to allow you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Add Ecwid Store To WordPress
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key performance, and the area on the right can be used to edit or display associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing transport prices etc…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations should not be interpreted as legal advice, but I’m going to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a great idea to speak with a lawyer about what to do); and even when your company isn’t based in the EU, you still need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Add Ecwid Store To WordPress
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which does provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time aside to set this up.
Installation and Layout
I Truly enjoy The fact which you’re able to run a web site without paying anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform that you want to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with some fine photos and text. As soon as you get your store implemented on a website or societal page it appears fairly slick.
The design Depends upon the theme you have on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to market.
Although many Websites are going to be mobile friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers an opportunity to get products from the mobile interface.
The final Design thing that makes sense to mention is your language tool. Since running an internet store generally requires you to reach out to individuals from throughout the planet, you are bound to stumble upon some customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality easily. Add Ecwid Store To WordPress
A Few of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you could always open the Powerful Options, however they different these for when you’re all set to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is always one of my favourite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It is not always Easy to find an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of those programs they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ these systems, since Ecwid incorporates with over 40 global payment options. However, each one of those processors have their particular trade fees so you have to prepare for them.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified supplier. The company also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Add Ecwid Store To WordPress
Imagine if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available in the Ecwid Program store.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free program like mad, and mention that many different platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually cheaper than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, as long as you employ the best methods to improve your earnings online too. Ecwid is a slick system, with super simple implementation measures, which makes it perfect for your small business audience. Add Ecwid Store To WordPress