Intro Add Ecwid To WordPress
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Add Ecwid To WordPress
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you begin. But with a platform called Ecwid, you do not need to be concerned about this. In fact, the whole goal of the business, which began in 2009, would be to quickly and inexpensively create an online store system on your existing websites.
You do not have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to find an internet store heading, and you do not have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and just want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Add Ecwid To WordPress
The Product works by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The primary feature is that you can take your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto several different websites if you plan on selling elsewhere online. Handle all of these websites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a number of sales and all of these earnings are represented on the back part of your site.
The system is Also made to integrate nicely with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s going on with your requests and where they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for selling round the world
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of if a customer buys a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There is a couple of ways that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Add Ecwid To WordPress
If you’re located outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you’ll want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a fairly Standard plan, where features like discount coupons and support are not available, and it only lets you sell up to 10 products in two classes — but this could really be adequate for some users, and using it’s a fantastic way to try out the system.
However, A key point to notice about the free plan is the fact that it is not great from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language versions of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords in your product title (not a bad idea anyhow ) your URL will include them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Add Ecwid To WordPress
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality from this box, so anyone wishing to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from particular countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to enable you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Add Ecwid To WordPress
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display related products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport prices and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your company isn’t located in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Add Ecwid To WordPress
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to set quite a great deal of time aside to set it up.
Installation and Design
I Truly like The simple fact which you can run a website without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform you would like to place your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with some fine photos and text. Once you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they want to market.
Although many Sites will be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers a chance to buy products from the mobile interface.
The final Design item that makes sense to mention is your language tool. Since conducting an internet store generally requires you to attain out to individuals from all over the world, you’re bound to stumble upon a few clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Add Ecwid To WordPress
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d normally need to employ additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open the More Powerful Options, however they separate these for when you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is always one of my favourite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Easy to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each one of those processors have their particular transaction fees so you have to get ready for them.
It’s quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Add Ecwid To WordPress
What if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a store quickly, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available in the Ecwid Program shop.
· You can’t alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that many other platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone direction program. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it’s actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with superb easy implementation steps, making it perfect for your small business audience. Add Ecwid To WordPress