Background Add To Head WordPress Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this solution. Add To Head WordPress Ecwid
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you begin. But with a platform named Ecwid, you no longer have to worry about it. In fact, the entire aim of the company, which started in 2009, would be to quickly and quickly create an online store system in your existing websites.
You do not have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you do not even have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Add To Head WordPress Ecwid
The Product operates by providing you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new site. The main feature is that you can choose your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere on the web. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and all these earnings are reflected on the backend of your site.
The system is Also designed to integrate well with social networks, so you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real time shipping integrations you constantly know what’s going on with your requests and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the planet
You receive lots of promotional instruments like coupons, discounts, and bulk pricing and much more
Create your personalized email notifications
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, regardless of if or not a customer buys a product in store, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of ways that you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Add To Head WordPress Ecwid
If you’re located outside That the US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a pretty Standard plan, in which features such as discount vouchers and service are not available, and it merely lets you sell up to 10 products in two classes — but this may actually be adequate for some customers, and using it’s a good way to try the system out.
However, A key point to notice about the free program is that it is not great from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language versions of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will include them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Add To Head WordPress Ecwid
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is quite simple: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products like Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Add To Head WordPress Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right can be used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport prices and so on…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am going to do my best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to consult an attorney on what to do); and even if your business isn’t based in the EU, then you still need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to run biscuits Add To Head WordPress Ecwid
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product like CookiePro, which does provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will need to set quite a lot of time apart to set this up.
Installation and Design
I Truly enjoy The simple fact which you’re able to run a website without paying for anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for every platform that you would like to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through each website creation and integration step with a few fine text and photos. Once you get your store implemented on a website or societal page it appears fairly slick.
The design Depends somewhat on the theme you’ve got on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they wish to market.
Although many Websites are going to be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is your language instrument. Since conducting an online store generally requires one to reach out to individuals from throughout the planet, you’re bound to stumble upon a few customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid App Economy
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality readily. Add To Head WordPress Ecwid
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, however they different these for if you are all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is always one of my favorite ways to converse to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and support quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not always Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, making it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the trades that come through your website. It is pretty easy to implement these systems, because Ecwid integrates with over 40 international payment options. However, each of these processors have their particular trade fees so you have to prepare for these.
It is quite Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified supplier. The business also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Add To Head WordPress Ecwid
What if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available from the Ecwid Program shop.
· You can not alter product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that many different platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to market online, provided that you implement the best methods to improve your earnings online too. Ecwid is a slick system, with superb simple implementation steps, making it ideal for your small business crowd. Add To Head WordPress Ecwid