Intro Adding Description On Ecwid
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this solution. Adding Description On Ecwid
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you get started. But with a stage named Ecwid, you no longer need to be concerned about this. Actually, the whole aim of the business, which began in 2009, is to quickly and quickly make an online store system on your present websites.
You don’t have To make a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an internet store heading, and you don’t have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all of the key things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Adding Description On Ecwid
The Product works by providing you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new site. The primary attribute is that you can choose your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere online. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and all these earnings are reflected on the back part of your site.
The system is Also made to integrate nicely with social networks, so you may sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you always know what’s going on with your requests and at which they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the planet
You get a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in physical places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of if or not a customer buys a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There’s a couple of ways that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Adding Description On Ecwid
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you will need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a pretty Basic plan, where features such as discount coupons and service are not available, and it merely lets you sell up to ten products in 2 categories — but this may actually be adequate for some customers, and using it is a fantastic way to try the system out.
But, A vital point to note about the free program is the fact that it isn’t good from an SEO standpoint — you need to be on a paid program to ensure your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product title (not a bad idea anyway) that your URL will include them too. This functions as something of a workaround, but I’d prefer full control over URLs. Adding Description On Ecwid
One place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you should not have some major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Adding Description On Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping rates and so on…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your business is not based in the EU, you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to run cookies Adding Description On Ecwid
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to supply the necessary performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time apart to set this up.
Setup and Design
I Truly like The simple fact that you can run a web site without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for each platform you want to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, because it walks you through every site creation and integration measure with a few nice text and photos. Once you obtain your shop implemented on a site or societal page it appears fairly slick.
The design Depends upon the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to market.
Although many Websites are going to be cellular friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients a chance to buy products from the cell interface.
The final Design thing that makes sense to mention is the language tool. Since running an online store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Adding Description On Ecwid
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d typically have to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the More Powerful Options, but they separate these for when you are ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of the plans they offer, making it desirable for any shop that is hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular trade fees so that you have to get ready for these.
It’s rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited supplier. The business also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Adding Description On Ecwid
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a store fast, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available from the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, making it perfect for the small business crowd. Adding Description On Ecwid