Introduction Adding Ecwid To Muse
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Adding Ecwid To Muse
Many options Purposefully make a closed system, which is tedious to move away from as soon as you get started. But with a stage named Ecwid, you do not have to be concerned about it. In fact, the whole goal of the company, which started in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This increased my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing countries have a chance to get an online store heading, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a site and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all of the crucial stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Adding Ecwid To Muse
The Product operates by giving you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere online. Handle all of these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a few sales and all of these sales are represented on the back part of your website.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real time shipping integrations you constantly know what is going on with your orders and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the planet
You get lots of promotional tools such as coupons, discounts, bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There’s a few ways that you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Adding Ecwid To Muse
If you are based outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a fairly Basic plan, where features such as discount vouchers and support aren’t available, and it merely lets you sell up to ten products in two classes — but this could really be sufficient for some customers, and using it’s a good way to try out the system.
However, A key point to note about the free program is the fact that it is not great from an SEO point of view — you need to be on a paid program to make certain that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language versions of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This functions as something of a workaround, but I would prefer whole control over URLs. Adding Ecwid To Muse
1 place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, you should not have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is very easy: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed app is provided by Ecwid to allow you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Adding Ecwid To Muse
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to consult a lawyer about what to do); and even if your business isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that approval ).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to run cookies Adding Ecwid To Muse
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a lot of time apart to set it up.
Setup and Layout
I Truly enjoy The fact which you can run a website without paying anything. This makes the setup process that much easier, since you simply have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform that you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, because it walks you through every website creation and integration measure with a few fine text and photos. Once you obtain your shop implemented on a website or societal page it appears fairly slick.
The design Depends upon the theme you have on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to checkout.
Although many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to get products from the cell interface.
The final Design thing that makes sense to mention is the language instrument. Since running an internet store generally requires one to reach out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid App Economy
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Adding Ecwid To Muse
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Of course you can always open up the More Powerful Options, but they separate these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is one of my favourite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, making it desirable for any store that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their own trade fees so you need to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified supplier. The company also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Adding Ecwid To Muse
What if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like crazy, and mention that many other platforms drag you in free trial, even where you may eventually need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone direction program. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to enhance your sales online too. Ecwid is a slick system, with super easy implementation measures, which makes it perfect for the small business audience. Adding Ecwid To Muse