Intro Adding Ecwid To Website
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to bring on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Adding Ecwid To Website
Many options Intentionally create a closed system, which is tedious to maneuver away from once you get started. However, with a platform named Ecwid, you do not have to be concerned about this. Actually, the whole aim of the business, which started in 2009, is to quickly and quickly make an online store system on your present websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you don’t even have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and include photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Adding Ecwid To Website
The Product works by providing you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The primary feature is that you can take your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several other websites if you plan on selling elsewhere on the web. Manage all these sites from one place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one of these earnings are reflected on the backend of your website.
The system is Also made to integrate well with social networks, so that you may sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery aspect. With real-time shipping integrations you constantly know what is going on with your requests and where they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the planet
You receive lots of promotional tools such as coupons, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily locations too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of if or not a customer purchases a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There’s a few methods that you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Adding Ecwid To Website
If you are based outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for plans, you’ll want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and service aren’t available, and it only lets you sell up to 10 products in two categories — but this could actually be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free program is the fact that it is not great from an SEO point of view — you need to be on a paid program to ensure your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Adding Ecwid To Website
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from certain countries). The other main issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products such as Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Adding Ecwid To Website
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right can be used to edit or display associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport rates etc…but there isn’t anything here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a great idea to consult an attorney about what to do); and even if your company is not located in the EU, then you still need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that approval ).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Adding Ecwid To Website
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will need to set quite a great deal of time apart to set this up.
Installation and Layout
I Truly like The fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform you would like to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, because it walks you through each website creation and integration measure with some fine photos and text. As soon as you get your store implemented on a site or societal page it looks fairly sleek.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they want to market.
Although many Websites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires you to attain out to individuals from all over the planet, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Adding Ecwid To Website
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for later. Of course you can always open the Powerful Options, but they separate these for if you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is always one of my favorite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It is not always Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of those plans they offer, which makes it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular transaction fees so that you have to get ready for these.
It is rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Adding Ecwid To Website
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations offered in the Ecwid App shop.
· You can not change merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like mad, and mention that a number of different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, as long as you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation steps, making it perfect for the small business crowd. Adding Ecwid To Website