Introduction Adobe Muse Ecwid Template
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Adobe Muse Ecwid Template
Many options Intentionally create a closed system, which is tedious to move away from as soon as you begin. However, with a stage named Ecwid, you no longer need to worry about this. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively make an online store system on your existing websites.
You don’t have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even companies in developing countries have a chance to find an internet store heading, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Adobe Muse Ecwid Template
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The primary attribute is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other websites if you anticipate selling elsewhere on the web. Manage all these sites from one location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a few sales and each one of these earnings are represented on the backend of your website.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you constantly know what is happening with your orders and where they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the planet
You receive a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in bodily places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a couple of methods that you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Adobe Muse Ecwid Template
If you are based outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for plans, you will need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and support are not accessible, and it merely allows you to sell up to ten products in two categories — but this could actually be sufficient for some customers, and using it is a fantastic way to try the system out.
But, A key point to notice about the free program is the fact that it isn’t good from an SEO standpoint — you have to be on a paid plan to ensure your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language versions of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Adobe Muse Ecwid Template
One place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, then you should not have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anyone wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very easy: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed program is offered by Ecwid to allow you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products like Shopify offer a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Adobe Muse Ecwid Template
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping prices and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a good idea to speak with an attorney about what to do); and even if your company isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that approval ).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Adobe Muse Ecwid Template
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will want to set quite a lot of time apart to set it up.
Installation and Layout
I Truly like The fact that you’re able to run a web site without paying anything. This makes the installation process that much simpler, since you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform that you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few nice photos and text. As soon as you obtain your store implemented on a site or societal page it looks fairly sleek.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Though many Sites are going to be mobile friendly, its fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary tool. Since running an online store generally requires one to attain out to people from throughout the planet, you’re bound to stumble upon some customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping retailers extend their store performance easily. Adobe Muse Ecwid Template
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open the Powerful Options, but they different these for if you are all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of those programs they offer, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to employ one of these systems, since Ecwid integrates with over 40 international payment choices. However, each one of these processors have their particular trade fees so you have to prepare for them.
It’s quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Adobe Muse Ecwid Template
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available from the Ecwid App store.
· You can’t alter merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you may finally need to pay.
That is where Ecwid stands out, and you can see that the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation measures, making it ideal for your small business audience. Adobe Muse Ecwid Template