Intro Ajax Online Store
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Ajax Online Store
Many solutions Intentionally make a closed system, which is tedious to move away from once you begin. But with a stage named Ecwid, you no longer have to worry about this. Actually, the entire goal of the business, which started in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To make a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, since I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to get an internet store going, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ajax Online Store
The Product operates by giving you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new site. The primary attribute is that you can choose your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere online. Manage all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a number of sales and all of these earnings are reflected onto the backend of your website.
The system is Also designed to integrate well with social networks, so you may sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you always know what’s happening with your requests and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You receive lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in physical locations too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There is a couple of methods that you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ajax Online Store
If you’re based outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a pretty Standard plan, where attributes such as discount vouchers and service are not available, and it merely lets you sell up to ten products in 2 classes — but this could actually be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to note about the free plan is the fact that it isn’t good from an search engine optimization point of view — you need to be on a paid program to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language versions of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) that your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ajax Online Store
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from the box, so anyone wishing to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is quite easy: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to enable you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ajax Online Store
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up shipping prices and so on…but there isn’t anything that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a great idea to speak with an attorney about what to do); and even when your business is not located in the EU, then you still need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run cookies Ajax Online Store
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, does not seem to provide the essential functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time aside to set it up.
Setup and Layout
I really like The simple fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform that you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration measure with some nice photos and text. As soon as you obtain your shop implemented on a site or societal page it looks fairly slick.
The design Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for clients when they wish to market.
Although many Websites will be cellular friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since running an online store generally requires you to attain out to individuals from throughout the world, you are bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid App Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance easily. Ajax Online Store
A Few of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you’d typically have to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress websites, as you gain access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and image then save the merchandise for later. Obviously you can always open the More Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favourite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It’s not necessarily Easy to find an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any sort of transaction fee with any of the programs they provide, making it desirable for any store that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your website. It is rather simple to employ these systems, since Ecwid integrates with over 40 international payment choices. However, each one of those processors have their own transaction fees so that you have to get ready for them.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified service provider. The company also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ajax Online Store
What if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid Program shop.
· You can not change product URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like crazy, and mention that a number of different platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone management program. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to sell online, as long as you implement the best methods to improve your sales online as well. Ecwid is a sleek system, with super simple implementation measures, making it perfect for the small business crowd. Ajax Online Store