Introduction Anyone Using Ecwid
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to attract on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Anyone Using Ecwid
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you get started. But with a stage named Ecwid, you do not have to be concerned about this. In fact, the whole goal of the company, which started in 2009, is to quickly and inexpensively create an online store system in your present websites.
You don’t have To make a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an internet store heading, and you do not have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the key things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Anyone Using Ecwid
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new site. The main attribute is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other sites if you anticipate selling elsewhere online. Handle all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a few sales and each one of these sales are reflected on the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what’s happening with your requests and at which they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There is a few methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Anyone Using Ecwid
If you’re based outside That the US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will want to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a pretty Standard plan, where attributes such as discount vouchers and support aren’t available, and it merely allows you to sell up to ten products in two categories — but this could really be adequate for some customers, and using it’s a good way to try the system out.
However, A key point to note about the free program is that it is not great from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language variations of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them too. This serves as something of a workaround, but I would prefer full control over URLs. Anyone Using Ecwid
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you should not have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). The other principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is quite simple: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Anyone Using Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport prices etc…but there isn’t anything that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a good idea to consult a lawyer on what to do); and even when your company isn’t based in the EU, then you still will need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Anyone Using Ecwid
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time aside to set this up.
Installation and Design
I really like The fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and create a password to go right to the backend interface.
The system has Wizards for every platform that you want to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration step with some fine text and photos. As soon as you get your shop implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they want to market.
Though many Sites will be mobile friendly, it;s fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients an opportunity to buy products from the cell interface.
The final Design thing that makes sense to mention is the language instrument. Since running an online store generally requires one to reach out to individuals from throughout the world, you are bound to stumble upon a few clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Chance to put in software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality easily. Anyone Using Ecwid
A Few of the apps Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress sites, since you acquire access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open up the Powerful Options, but they different these for if you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is always one of my favourite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and support quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of those plans they offer, which makes it desirable for any shop that is hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each of those processors have their own trade fees so that you have to get ready for these.
It’s rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Anyone Using Ecwid
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free program like crazy, and mention that many other platforms drag you in free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you can see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to improve your sales online too. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for the small business audience. Anyone Using Ecwid