Intro Api Documentation Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky when you want to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Api Documentation Ecwid
Many options Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage named Ecwid, you no longer have to worry about this. Actually, the whole aim of the company, which started in 2009, is to quickly and quickly make an online store system in your existing websites.
You do not have To make a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even companies in developing countries have a chance to find an internet store going, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Api Documentation Ecwid
The Product works by providing you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new website. The main feature is that you can take your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere online. Manage all these sites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a few sales and each one these sales are reflected onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery aspect. With real-time shipping integrations you constantly know what is happening with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the planet
You receive lots of promotional instruments such as vouchers, discounts, and bulk pricing and more
Produce your own customized email notifications
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There’s a couple of ways you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Api Documentation Ecwid
If you are based outside That the US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it is a pretty Basic plan, in which features like discount coupons and service aren’t accessible, and it only allows you to sell up to ten products in 2 categories — but this could really be sufficient for some users, and using it’s a fantastic way to try out the system.
However, A vital point to notice about the free program is the fact that it is not good from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Api Documentation Ecwid
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality out of the box, so anybody wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is quite simple: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed program is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing products like Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Api Documentation Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right is used to display or edit related products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a great idea to speak with an attorney on what to do); and even when your business is not based in the EU, then you still will need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Api Documentation Ecwid
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which will provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to set quite a great deal of time apart to set it up.
Setup and Design
I Truly enjoy The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for every platform that you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, since it walks you through each site creation and integration measure with a few nice text and photos. As soon as you get your store implemented on a website or social page it appears fairly slick.
The design Depends upon the subject you have on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to checkout.
Though many Websites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers a chance to get products from the cell interface.
The closing Design thing which makes sense to mention is the language tool. Since running an internet store generally requires you to reach out to individuals from all over the planet, you’re bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality easily. Api Documentation Ecwid
Some of the programs Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for afterwards. Of course you could always open the Powerful Options, but they separate these for when you’re all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is always one of my favorite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their own trade fees so you need to prepare for these.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified service provider. The company also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Api Documentation Ecwid
What if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered in the Ecwid Program store.
· You can’t change product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like crazy, and mention that many other platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone direction program. The Business plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, as long as you employ the best ways to enhance your earnings online as well. Ecwid is a sleek system, with super simple implementation measures, making it ideal for your small business audience. Api Documentation Ecwid