Intro App Store Online
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. App Store Online
Many solutions Purposefully create a closed system, which can be tedious to move away from once you begin. But with a platform named Ecwid, you no longer need to be concerned about it. In fact, the entire goal of the business, which began in 2009, would be to quickly and inexpensively make an internet store system on your existing websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store going, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) App Store Online
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new site. The primary feature is that you can take your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several other sites if you anticipate selling elsewhere on the web. Handle all these sites from one location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and all of these sales are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is happening with your requests and at which they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the planet
You get lots of promotional tools such as vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in bodily locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a few methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). App Store Online
If you are based outside That the US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a fairly Standard plan, where attributes like discount coupons and service aren’t accessible, and it merely allows you to sell up to ten products in 2 categories — but this could really be sufficient for some users, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free plan is that it is not great from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. App Store Online
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, you should not have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality out of the box, so anybody wishing to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. App Store Online
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right can be used to display or edit related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing transport rates etc…but there is nothing here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a good idea to consult an attorney about what to do); and even if your company isn’t based in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to run biscuits App Store Online
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a lot of time aside to set it up.
Setup and Layout
I really enjoy The fact that you’re able to run a website without paying for anything. This makes the setup process that much simpler, since you simply have to punch in your email and make a password to go right to the backend port.
The machine has Wizards for each platform you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few nice text and photos. Once you get your shop implemented on a website or social page it looks fairly sleek.
The layout Depends upon the subject you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they want to market.
Although many Websites will be cellular friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to get products from the mobile interface.
The closing Design item which makes sense to mention is the language instrument. Since running an internet store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. App Store Online
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would normally need to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, however they separate these for if you’re ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and support quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, making it desirable for any store that’s trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to employ these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular transaction fees so you have to prepare for these.
It is quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. App Store Online
What if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available from the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, even where you will finally have to pay.
This is where Ecwid stands out, and you can see the other payment programs are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually cheaper than many of the other programs we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation steps, which makes it ideal for the small business crowd. App Store Online