Background Apps For Ecwid
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky when you would like to attract on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Apps For Ecwid
Many solutions Purposefully create a closed system, which can be tedious to move away from once you get started. However, with a platform named Ecwid, you no longer need to be concerned about this. In fact, the entire aim of the business, which began in 2009, would be to quickly and quickly make an internet store system in your present websites.
You don’t have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an internet store heading, and you don’t even have to trash your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Apps For Ecwid
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere on the web. Manage all of these websites from one location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one these earnings are reflected onto the back part of your site.
The system is Also designed to integrate well with social networks, and that means you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real-time shipping integrations you always know what’s going on with your orders and where they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the planet
You receive a Lot of promotional tools such as vouchers, discounts, bulk pricing and much more
Create your personalized email notifications
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily places too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, on their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a few ways that you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they have been saying that for quite a while now). Apps For Ecwid
If you are located outside That the US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, in which features like discount vouchers and service are not accessible, and it merely lets you sell up to ten products in 2 classes — but this may really be adequate for some customers, and using it is a fantastic way to try the system out.
But, A key point to note about the free plan is the fact that it is not great from an SEO standpoint — you need to be on a paid plan to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Apps For Ecwid
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, you should not have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of the box, so anyone wanting to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is quite simple: it is a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to enable you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Apps For Ecwid
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up shipping prices etc…but there isn’t anything that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a good idea to speak with a lawyer on what to do); and even if your company isn’t based in the EU, you still will need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Apps For Ecwid
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time aside to set it up.
Setup and Layout
I Truly enjoy The fact that you can run a website without paying for anything. This makes the installation process that much easier, because you just have to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform that you want to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through each site creation and integration measure with some fine photos and text. Once you obtain your shop implemented on a site or societal page it appears fairly slick.
The design Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to checkout.
Although many Sites will be mobile friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to buy products from the cell interface.
The final Design item which makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires you to attain out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Apps For Ecwid
Some of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to employ additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open up the More Powerful Options, however they separate these for if you are all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, which makes it desirable for any store that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It’s rather simple to implement these systems, because Ecwid integrates with over 40 international payment options. However, each one of those processors have their own transaction fees so you have to prepare for them.
It’s quite Clear that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Apps For Ecwid
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a store quickly, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available in the Ecwid App store.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that a number of other platforms drag you into a free trial, where you will eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to sell online, as long as you implement the best ways to improve your sales online too. Ecwid is a slick system, with superb simple implementation measures, which makes it perfect for the small business crowd. Apps For Ecwid