Introduction Backstorybrewing Ecwid
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this solution. Backstorybrewing Ecwid
Many solutions Intentionally make a closed system, which is tedious to maneuver away from once you get started. But with a stage called Ecwid, you no longer have to be concerned about this. Actually, the whole aim of the business, which began in 2009, is to quickly and quickly create an internet store system on your present websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to get an online store heading, and you do not even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Backstorybrewing Ecwid
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new website. The main attribute is that you can take your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere online. Manage all these websites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a number of sales and all these earnings are reflected onto the backend of your site.
The system is Also made to integrate well with social networks, so you can sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the delivery facet. With real-time shipping integrations you always know what is happening with your orders and at which they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the world
You receive a Lot of promotional instruments such as coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in bodily places too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a few methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Backstorybrewing Ecwid
If you’re located outside That the US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a fairly Basic plan, in which features like discount vouchers and service are not available, and it merely lets you sell up to 10 products in 2 categories — but this may really be sufficient for some users, and using it is a good way to try the system out.
But, A key point to note about the free plan is that it is not great from an search engine optimization point of view — you have to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Backstorybrewing Ecwid
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anyone wanting to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). Another main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very simple: it is a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to enable you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Backstorybrewing Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the area on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing shipping prices and so on…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to speak with an attorney about what to do); and even when your business is not located in the EU, then you still need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Backstorybrewing Ecwid
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will need to set quite a great deal of time apart to set it up.
Setup and Design
I really like The fact which you’re able to run a web site without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to go right to the backend port.
The machine has Wizards for each platform you want to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few nice text and photos. Once you get your shop implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to market.
Although many Sites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to reach out to people from throughout the planet, you are bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Backstorybrewing Ecwid
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress websites, since you gain access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Of course you can always open up the Powerful Options, however they separate these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they provide, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to implement these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular trade fees so you have to get ready for these.
It is quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified service provider. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Backstorybrewing Ecwid
What if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a store quickly, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available from the Ecwid App store.
· You can not alter product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like mad, and mention that many other platforms drag you in free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to sell online, as long as you employ the best ways to improve your sales online too. Ecwid is a slick system, with super simple implementation steps, making it perfect for the small business crowd. Backstorybrewing Ecwid