Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Beetailer
Many options Purposefully create a closed system, which can be tedious to maneuver away from once you begin. But with a stage named Ecwid, you no longer need to worry about this. In fact, the whole goal of the business, which started in 2009, would be to quickly and quickly create an internet store system in your present websites.
You do not have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not just a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to get an internet store going, and you do not have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Beetailer
The Product works by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new site. The primary feature is that you can choose your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various different sites if you plan on selling elsewhere on the web. Manage all these sites from one location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and all of these earnings are represented onto the backend of your site.
The system is Also made to integrate well with social networks, and that means you can sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping facet. With real time shipping integrations you constantly know what is going on with your requests and where they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the planet
You receive lots of promotional tools such as coupons, discounts, bulk pricing and much more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in physical places too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a couple of methods you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite a while now). Beetailer
If you are based outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, in which attributes like discount coupons and service aren’t accessible, and it merely lets you sell up to ten products in two classes — but this may actually be adequate for some users, and using it is a good way to try out the system.
But, A vital point to note about the free plan is that it is not great from an SEO point of view — you need to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language versions of your shop, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords in your product title (not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I would prefer full control over URLs. Beetailer
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wanting to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is very simple: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to enable you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Beetailer
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up shipping rates etc…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a great idea to consult an attorney on what to do); and even when your business isn’t based in the EU, then you still will need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Beetailer
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to supply the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which does provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll need to set quite a lot of time apart to set it up.
Installation and Design
I Truly like The simple fact which you’re able to run a web site without paying anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for every platform that you want to place your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through each site creation and integration step with a few fine photos and text. Once you obtain your store implemented on a website or societal page it looks fairly sleek.
The design Depends upon the theme you’ve got on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they want to market.
Though many Sites are going to be mobile friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients an opportunity to buy products from the mobile interface.
The final Design thing which makes sense to mention is the language instrument. Since running an internet store generally requires one to attain out to people from all over the planet, you are bound to stumble upon some clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Beetailer
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would normally need to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and image then save the merchandise for afterwards. Of course you can always open the More Powerful Options, but they different these for when you are ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, which makes it desirable for any store that’s trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their particular transaction fees so you have to prepare for these.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Beetailer
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available from the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you will finally have to pay.
This is where Ecwid stands out, and you can see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to improve your sales online too. Ecwid is a sleek system, with super easy implementation measures, making it perfect for the small business audience. Beetailer