Summary Benchmark Email Down
For many a day in 2004, three people sat Around one desk in a tiny medical office — an office that served as the group’s conference room, breakfast area, and thought heart. Backed by a little programming team in India, the trio (comprising Benchmark Internet Group founder Curt Keller, his wife Denise, and an SEO pro ) discussed ideas for how to implement a deceptively simple concept. Simple email marketing. Many of their thoughts were beyond the resources of the fledgling business, but that didn’t stop Keller from moving ahead.
The first Customers of Benchmark Email were small companies located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his staff personally sold them on the usage of email marketing, while working hard to make a simple user interface that would be simple to operate. All the while, the company uses such innovative ideas as customizable templates and software which adapted to consumer needs. They also made certain from the beginning that anybody who needed help would have quick access to outstanding customer support.
Benchmark Has continued to grow and advantagesper. Its current focus. Providing global email advertising solutions to small and medium-sized companies while continuing to honor a commitment to assist kids in need. This does not mean that Benchmark is a little-guys-only company, however; it has stuck to its core principle of adaptability and serves large organizations such as UNICEF and Kaiser-Permanente via its High Volume Enterprise plans.
Today, Benchmark serves up of 73,000 users from across the planet, however, the company hasn’t forgotten its origins. Benchmark still keeps good relationships with little, locally-based companies. In fact, the company offers a full page of testimonials from local users of this program. You can read about Benchmark’s history and development here.
While the Majority of the features Benchmark supplies Are on par with the rest of the industry, among the standout characteristics of this ESP is the simple fact that nearly all its features come standard with every single account — including the free ones. Here are some of Benchmark’s most notable offerings.
· Hundreds of Industry-Specific, Themed Templates. Benchmark provides all users access to the library of over 400 templates. These are organized into 19 categories, some of which are tailored to specific industries such as education, entertainment, and retail. There is also a class for societal media-specific templates.
· Video Emails. Possibly the best-known benefit of Benchmark is its support for video mails. The company describes the benefits of this attribute here.
· Online Surveys. You’ll be able to create professional-looking online polls using among Benchmark’s 6 templates. Post your poll on your website or build it directly into an email.
· Dedicated Email Server. All Benchmark’s High Volume programs come with a dedicated IP address to help increase deliverability rates. Users on other plans have the choice of paying for this service ($30/month) to increase their own delivery stats. Read more about the advantages of dedicated servers .
· Email Delivery Direction . Benchmark’s email delivery management program is all about getting customers’ emails into inboxes. The company is a member of the Email Sender and Provider Coalition and works with ReturnPath, a top email delivery and consulting service. The business also communicates with ISPs on its customers’ behalf. Benchmark Email Down
· Mobile App. Benchmark’s mobile programs allow customers having an Apple device to get several purposes on the road. They can access and include contacts, read reportsand send videos through integration using a YouTube accounts, and even layout and send fast email blasts with one of 10 templates that are available. That is quite a bit more than a number of other companies offer on their mobile programs, making them considerably more functional.
· Photo Editing. If the pictures you plan to use on your email campaign are not perfectly sized or want some colour adjustment, you may use Benchmark’s integrated photo editor. This is a pretty handy feature if you do not have photoshop accessible.
· Code Editor. If you have the know-how to work magic with HTML, Benchmark offers this ultra-customization option with which you can construct your emails from scratch.
· Autoresponder. Each Benchmark client has the ability to design up to eight custom autoresponder messages. These could be scheduled as a string or occasion lead-up, or designed as annual messages such as birthday or anniversary emails.
· Sign-Up Types . The only way to be successful in email advertising is through growing your list, and Benchmark really promotes doing this via sign-up forms. The company bases its Free For Life account completely around website and Facebook sign-ups and supplies an easy-to-use tool to create custom templates for each medium.
· Inbox Checker. Since every email program is different and every web browser has a signature fashion, making certain your emails look great across the board is crucial. You can use Inbox Checker to look at the way that your email displays in Gmail using Explorer and Outlook 3. Using the entire app (which assesses everything out of AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters out of their blogs automatically through the RSS-to-Email attribute, which works with any blog which handles an RSS-feed. Users only need to establish a campaign and template within Benchmark once.
· API Integration. An API (Application Program Interface) allows different software programs to communicate with one another without a formal plug-in link. Benchmark’s API Integration feature allows users using XML-RPC, HTTP POST, or HTTP GET abilities to recover data from other programs which use JSON, XML, XML-RPC, or PHP serialization strings. In brief, this permits them to play three functions. Manage contact lists, handle campaigns and campaign sending, and assess data. The business explains this function in more detail .
· Advanced Metrics. Benchmark offers both Listing Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is offered in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Enrolling in a Benchmark account is pretty straightforward. After entering your name, email, phone number, and business name, you need to validate your email address. This was a five-minute procedure for me. Upon logging into my account (using the free program ) I was greeted by an appealing UI that gave me a very clear direction about the best way to create my first email campaign. Great start!
Email Campaign Creation
On its own dashboard, Benchmark offers users five main options. Emails, Automations, Contacts, Surveys, and Reports. To make a new campaign, go into the Emails section, then hit the big blue”Create New Email” button in the upper right-hand corner. Benchmark Email Down
From there, you must decide If You Would like an RSS Or classic email message. You can use Benchmark’s drag-and-drop editor, or move for more customization with the built-in code editor. If you are somebody who codes their own email, then my hat is off to you, but I am not gifted that way, so I moved with the drag-and-drop alternative.
I was prompted to enter a subject line for my Email and setup how much observation I wanted on the message, in addition to when I wanted an automatic tweet once the campaign went out. The next task was to select which contacts I wanted to receive the campaign. With that, I was eventually able to begin building the email itself. If you want to, you can assemble your own email layouts using an extremely intuitive editor. On the other hand, you can alter one of Benchmark’s templates, which can be great, and better than I managed to do in my.
Preventing the Email Campaign
If you are just Starting out, you can certainly do as I did and manually input contacts one at a time. However, for people who already have a list, there are numerous ways to import it. You can upload a CSV, xls, or txt file right from the personal computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts into a text form. When you make your Benchmark lists, they will show up on your dash, along with a Master Unsubscribe List.
The actual sending of the email is quite easy. Once you’ve finished all of your tweaks, you may either save the email as a draft, send it immediately, or schedule a time and date for delivery. If you would like to check everything is well before unleashing your email on the world, it is possible to send it to your self to preview it as many as 10 times/day. I opted to schedule my email for delivery to see how timely the automatic system would actually be. I advised my email for 2.45 and obtained it at 2.50, therefore while the timing was not exactly ideal, it was likely present in tolerance levels for many users. If you are one of the more rare users who need on-the-minute email sending, then you might need to look elsewhere. More worryingly, my email did not go to my primary inbox but was automatically sorted in my”promotions” folder. Definitely not ideal.
Email Campaign Reporting
First thing I Discovered about Benchmark email reports was something I would read in a couple of reviews. They are really, really quickly. I mean lightning fast. Opens register in the Benchmark system virtually instantaneously. I have worked with several other programs where these reports require hours or even days to look.
Benchmark provides users with several key Pieces of data about every campaign. The possibly most important statistic, the open speed, appears in both pie graph and numerical type. Additionally, Benchmark provides users with stats for clicks, forwards, bounces, unsubscribes, and misuse. Each stat further breaks down to the specific email addresses associated with a given action. Users may export this data for additional analysis by means of a csv or xls file. There’s also a social media area which reports shares via Facebook, Twitter, or LinkedIn, as well as a map which breaks down, by country, that opens your emails. Benchmark Email Down
Though all of the information is great and Necessary, it isn’t enough to sustain increased level marketers that want more information such as conversions, which hyperlinks were clicked, and revenue analysis. Though Google Analytics provides a lot of that info with appropriate integration, there might come a time when serious marketers need more info than Benchmark provides. Whether a small business will reach that point changes, of course, based on the company.
Specific Size Of Business
Benchmark made its 3-tiered pricing Structure with the goal of serving everybody from the smallest kitchen-table startup to large email marketers. However, the organization’s key focus is on small to medium businesses, particularly those just starting out in email marketing. This is especially reflected in the fact that customers subscribing to the medium plans get unlimited emails, while larger plans have limitations.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you don’t observe the integration you need, there’s still hope. You’re able to use the API or request a integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Occasions is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this app permits users to make and customize occasions, promote and market tickets, and track the success of their events via their Benchmark Email accounts. A variety of subscriptions are available, such as a free alternative.
· Salesforce.com — This integration allows users to import contacts directly into Benchmark and use Benchmark’s email system to keep Salesforce customers engaged. Read our overview of Salesforce here.
· Twitter — Benchmark Email Lite is a WordPress plug-in which allows users to easily build an email viewer via their readers. The plug-in can automatically produce email versions of blog posts and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts using a Benchmark list. Read our review of Highrisehere.
· Benchmark Power — This free plug-in allows you to supply images for your Benchmark mails from places throughout the web. Benchmark Power captures pictures you find and instantly uploads them to a Benchmark accounts for future use.
· Flickr — Users with Flickr accounts may link Flickr to their own Benchmark image galleries.
· Shopify — You can link a Shopify accounts to Benchmark and mechanically add Shopify customers to Benchmark lists. You can even add subscribers to various lists based on what they purchased. Read our overview of Shopify here.
· PayPal — Users can add any of their PayPal customers for their own Benchmark email lists bylinking the account. Read our overview of Paypal here.
· Easy List — Learn more about this simple list-making program and download it .
· WordPress — The ever-present blog and site builder provides an integration with Benchmark. Use it to send mails of your blog posts and use the analytics to see how your readers react to them. Learn more here.
· Zapier — Gain access to Zapier’s enormous integration library . Benchmark Email Down
Social Media Integrations
Since Of the integral link between social networking and email marketing, it’s important to look at the social media features included in Benchmark.
· Social Media Templates — One section of Benchmark’s massive email template list is made of social media-specific templates which directly promote your company’s involvement in social networking forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark offers a simple function which allows you to bring a Facebook”Like” button to your emails.
· Facebook Sign-Up Form — Benchmark provides easy-to-create sign-up forms (see”Characteristics” above) for both sites and Facebook enthusiast pages, to help you convert followers to readers.
· Social Links within Mail — Once you link your Benchmark account with your Facebook, Twitter, and/or LinkedIn account, you can add buttons to every email that will direct your readers to each of your social media pages.
The company also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the selection of personal data from citizens of those countries. When clients provide credit card amounts to Benchmark, the company uses secure socket layer (SSL) protection to encrypt the info. The whole system is encrypted to ensure the security of customers’ personal information.
Anti-Spam Policy and Protection
Like All legitimate ESPs, Benchmark takes spam seriously and summarizes a clear zero-tolerance policy for any of their users trying to engage in spam activities. The company is entirely in compliance with the U.S. CAN-SPAM Act of 2003. Benchmark additionally takes several measures to maintain its standing as a spam-free provider, among them membership in the Email Sender and Provider Coalition. The business employs the program SpamAssassin to filter messages sent through its host.
To prevent users from Unknowingly sending spam-like materials, Benchmark supplies a spam test feature which looks for words widely utilized in spam messages. It scores each email on a scale from 1 to 5; 5s are delegated to content that is likely to be blocked. In case of a high score, the program suggests”less spammy” choices. Individualized IP addresses also help large-volume senders reduce their spam numbers.
Client Support and Service
Benchmark Offers its users a lot of support resources. Customer support is usually responsive, with minimal waiting times. The website provides good learning resources, but can be opaque at times. Crucial information is often buried and hard to locate, particularly if you don’t know exactly what you’re looking for, particularly in regards to minute particulars about strategies. As an example. That the Free For Life plan comprises Benchmark branding on every email, but you won’t find that mentioned on the Free For Life page, not even at the fine print. Nor are you going to see it said when you sign up. The only place it is mentioned is in the FAQ, here.
Here are some of those resources Benchmark offers. Benchmark Email Down
· Live Email and Support — Benchmark provides live one-on-one aid through the following means.
· Email Support. Contact Benchmark at [email protected] or via the company’s contact form here. Accessible 24 hours Monday — Friday and limited hours on Saturday.
· Telephone Support. You are able to reach Benchmark at 800-430-4095 (U.S.) or even 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Available nearly 24 hours per day Monday — Friday and restricted hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it is closer to a QandA-format knowledge base than a typical FAQ. You will find over 900 entries, sorted into 18 subjects ranging from”Getting Started” to”API.” Users may perform a keyword search of any subject (or sub-topic) or from the FAQ as a whole. One caveat. With such a comprehensive knowledge base, it’s pretty much inevitable that some entries will be out of date. Some of the QandAs provide information that’s wholly inaccurate, so in some cases, you might need to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen movie tutorials which take users step by step through the features of this app. The company also offers a webinar known as”Benchmark Mail Crash Course.” You can see it live each Friday at 10.00 a.m. PST or see the recorded version at any moment. You can even request a special webinar on quite a few different topics. Live webinars comprise the opportunity to ask questions during the demonstration.
· Email Marketing Manuals and Articles — There are more in-depth information on email marketing generally, in addition to the Benchmark program especially, at the Manuals Section. These downloadable files also cover industry-specific issues. Articles, very similar to blogs, offer users advice beyond that found in the FAQ section, but in shorter, more digestible chunks than the guides provide.
· Glossary of Email Marketing Requirements — This is a particularly helpful tool for all those brand new to email marketing who feel absorbed by all of the jargon. Benchmark provides a glossarywith 50 of the most popular email marketing conditions from”above-the-fold” to”whitelists.”
· Website and Newsletter — For current information about email advertising trends, check out Benchmark’s monthly newsletter, in addition to its extremely active blog. All subscribers automatically obtain access to current newsletters, and Benchmark also provides an archive of newsletter articles from November 2007-October 2012.
· Benchmark Community — Benchmark users may post their newest newsletters on message boards at the Benchmark Community. This forum allows users to discuss newsletter creation approaches, vote for their favourite newsletters, and gain inspiration from additional Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and does not Require any setup on your PC.
Favorable Reviews and Testimonials
Benchmark Includes a four-out-of-five star rating on G2 Crowd, using a slightly better showing on GetApp and Capterra. 4.5 stars each. Benchmark Email Down
Some common points of praise.
· Top Notch Service . This is maybe the most typical observation regarding Benchmark, and something I discovered for myself as well. People today tend to find support prompt and beneficial, and a few say it’s really the element that distinguishes Benchmark from its rivals. The company also receives praise for its blog articles and videos.
· Feature Selection Across All Aims . Some users praise the addition of features like AB testing and surveys in most programs; many firms charge extra for these features or just include them in their pricier plans.
· Ease of Use. Users have a tendency to locate Benchmark’s interface incredibly user-friendly and intuitive. The program gathers praise from a wide assortment of demographics, from first time ESP users to people who have attempted many different programs before settling Benchmark.
· Mobile Friendly Emails. Consumers were impressed with the mobile-friendly email design of Benchmark’s templates. Since more and more people access their email from mobile devices, this can be an increasingly significant aspect to consider.
Negative Reviews and Complaints
I was not able to find many people who disliked Their Benchmark experience. But, I managed to find a couple of complaints.
· Inconsistent Send-Times. Apparently some users experienced a problem with Benchmark where their mails were sent hours when they were first scheduled. 1 customer theorized the issue might arise from lengthy lists of recipients. Not all customers of all Benchmark will possess time-sensitive shipping needs, but other people will. Should you need your emails to go out exactly when your schedule dictates, you may have to consider this issue.
· Buggy Social Media Integrations. I watched several consumer reviews that remarked the social media integrations in Benchmark are not up to par.
· “Spammy” Templates. Some users were concerned that Benchmark’s templates can feel like spam mail, leading recipients to mark them as spam and not reading the contents. Since the whole purpose of an ESP would be to prevent this from occurring, this might be an issue. On the flip side, I never felt this way whilst looking through the template list, so it may not be the most valid of complaints.
Benchmark Offers a huge variety of pricing strategies, including a totally free plan and a huge array of paid plans which can service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require credit Cards, that is always refreshing. The only catch. There will be a small Benchmark logo at the bottom of each email you send out. Obviously, you may always opt to upgrade to a paid program if you don’t need the Benchmark branding. The free program allows you to send up to 14000 mails to up to 2000 subscribers and gives you access to most but not all of Benchmark’s features record. Notable absences to the features list for free account comprise email automation and sub-accounts (allowing multiple users to access one Benchmark accounts ).
Paid Plans. Benchmark Email Down
Users with little contacts lists and restricted Monthly messages have the option of paying to get their email advertising based on the amount of mails that they send every month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 per month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 per month
o Extra Large Plans. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major credit cards and also allows you to pay through PayPal. They also offer a 25% reduction for nonprofits and educators.
Benchmark is a good program. It is Simple to Use, Open to invention, and competitively priced. Its free options may just be the very best in the company for anyone who just wants to dip into email advertising (particularly small, neighborhood businesses). For that matter, any Benchmark strategy can work well for a small business which perspectives email as a minor aspect of its marketing and does not have any desire to work beyond the principles just yet.
If you are a small or even medium-sized Business looking for a simple email advertising program with a multitude of amazing features, Benchmark is an excellent choice. Even though there may come a time when you launch the program, it provides a lot for the money, provides excellent support, and the business seems to be sensitive to the needs of its customers. You can’t ask for more.