Overview Benchmark Email Italiano
For many an evening in 2004, three people sat Around one desk in a tiny medical office — an office which functioned as the group’s conference room, breakfast area, and idea hub. Backed by a little programming team in India, the trio (comprising Benchmark Internet Group founder Curt Keller, his wife Denise, and an SEO pro ) discussed ideas for how to implement a deceptively simple idea. Simple email advertising. Many of their ideas were beyond the resources of the fledgling company, but that did not stop Keller from moving ahead.
The first Clients of Benchmark Email were small companies located in near proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team personally sold them on the use of email advertising, while working hard to make a simple user interface which would be easy to operate. All the time, the company uses such innovative ideas as customizable templates and applications which adapted to user requirements. They also made sure from the beginning that anybody who needed help would have rapid access to outstanding customer care.
Benchmark Has continued to rise and advantagesper. Its present focus. Providing worldwide email marketing solutions to small and midsize businesses while continuing to honor a commitment to help children in need. This does not indicate that Benchmark is a little-guys-only company, however; it has stuck to its core principle of adaptability and functions large organizations like UNICEF and Kaiser-Permanente via its High Volume Business plans.
Today, Benchmark serves up of 73,000 users from throughout the planet, however, the company hasn’t forgotten its origins. Benchmark still keeps good relationships with little, locally-based businesses. In reality, the organization supplies a full page of testimonials from local users of the program. You can read about Benchmark’s history and development here.
While the Majority of the features Benchmark provides Are on par with the rest of the industry, one of the standout features of this ESP is the simple fact that most of its attributes come standard with each account — including the free ones. Here are some of Benchmark’s most notable offerings.
· Countless Industry-Specific, Themed Templates. Benchmark offers all users access to its library of over 400 templates. These are organized into 19 classes, some of which are tailored to specific industries like education, entertainment, and retailstores. There’s also a category for social media-specific templates.
· Video Emails. Perhaps the best-known benefit of Benchmark is its support for video emails. The company explains the advantages of this feature here.
· Online Surveys. You’ll be able to create professional-looking online polls using among Benchmark’s 6 templates. Post your survey on your website or build it into an email.
· Dedicated Email Server. All of Benchmark’s High Volume plans have a dedicated IP address to help increase deliverability prices. Users on other programs have the choice of paying for this service ($30/month) to boost their particular delivery stats. Read more about the advantages of dedicated servers here.
· Email Delivery Management. Benchmark’s email shipping management program is about getting customers’ emails into inboxes. The company is a member of the Email Sender and Provider Coalition and works with ReturnPath, a leading email delivery and consulting service. The company also communicates with ISPs on its customers’ behalf. Benchmark Email Italiano
· Mobile App. Benchmark’s mobile programs allow customers with an Apple device to get several functions on the road. They can access and include contacts, read reportsand send videos via integration with a YouTube account, and even design and send quick email blasts with one of 10 templates that are available. This is quite a bit more than a number of other companies offer on their mobile apps, which makes them much more operational.
· Photo Editing. If the pictures you intend to utilize in your email campaign aren’t perfectly sized or need some colour adjustment, you can use Benchmark’s integrated picture editor. This is a fairly handy feature if you do not have photoshop accessible.
· Code Editor. If you’ve got the know-how to work magic with HTML, Benchmark provides this ultra-customization choice with which you may build your mails from scratch.
· Autoresponder. Every Benchmark client has the ability to design around eight custom autoresponder messages. These could be scheduled as a string or event lead-up, or designed as annual messages like birthday or anniversary mails.
· Sign-Up Forms. The only way to become prosperous in email marketing is through growing your own list, and Benchmark actually promotes doing this through sign-up forms. The business bases its Free For Life account completely around website and Facebook sign-ups and supplies an easy-to-use instrument to create custom templates for each medium.
· Inbox Checker. Because every email program differs and every internet browser has a signature fashion, making sure your emails look great across the board is crucial. It is possible to use Inbox Checker to look at the way your email displays in Gmail using Explorer and Outlook 3. Employing the entire program (which assesses everything from AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers may create newsletters from their blogs mechanically through the RSS-to-Email feature, which works with any site which manages an RSS-feed. Users only need to establish a template and campaign inside Benchmark once.
· API Integration. An API (Application Program Interface) enables different software programs to communicate with one another with no formal plug link. Benchmark’s API Integration feature allows users using XML-RPC, HTTP POST, or HTTP GET skills to retrieve data from other programs which use JSON, XML, XML-RPC, or PHP serialization strings. In a nutshell, this allows them to play three functions. Manage contact lists, manage campaigns and campaign sending, and assess statistics. The company explains this role in more detail here.
· Advanced Metrics. Benchmark provides both List Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is offered in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Ease Of Use
Signing up for a Benchmark accounts is fairly straightforward. After entering your name, email, phone number, and business name, you need to validate your email address. This is a five-minute procedure for me. Upon logging into my new account (with the free program ) I was greeted by an attractive UI that gave me a very clear direction on how to make my first email campaign. Great start!
Email Campaign Creation
On its own dashboard, Benchmark provides users five main choices. Emails, Automations, Contacts, Surveys, and Reports. To create a new effort, go into the Emails segment, then hit on the large blue”Create New Mail” button at the upper right-hand corner. Benchmark Email Italiano
From there, you have to decide if you want an RSS Or traditional email message. It is possible to use Benchmark’s drag-and-drop editor, or move for more customization using the built-in code editor. If you are somebody who codes their own email, then my hat is off to you, but I am not gifted that way, so I moved with the drag-and-drop option.
I had been motivated to enter a subject line for my Email and set up how much observation I desired on the message, as well as when I wanted an automatic tweet when the campaign went out. The following task was to select which contacts I wanted to receive the campaign. With that, I was finally able to start constructing the email . If you want to, you can construct your personal email designs using a very intuitive editor. On the flip side, you can alter one of Benchmark’s templates, which are great, and much better than I managed to do on my own.
Preventing the Email Campaign
If You’re just Starting out, you can certainly do as I did and manually input contacts one at a time. However, for those who already have a list, there are numerous ways to import it. You can upload a CSV, xls, or txt file directly from the personal computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts into a text form. When you create your Benchmark lists, they will appear on your dash, along with a Master Unsubscribe List.
The actual sending of this email is rather simple. When you’ve finished all your tweaks, you can either save email as a draft, send it immediately, or schedule a date and time for delivery. If you want to verify everything is well before distributing your email on the planet, you can send it to your self to preview it as many as 10 times/day. I chose to schedule my email for shipping to view how timely the automatic system would actually be. I advised my email for 2.45 and received it at 2.50, therefore while the timing was not exactly perfect, it was probably present in tolerance levels for many users. If you are one of the more rare users who demand on-the-minute email sending, then you may need to appear elsewhere. More worryingly, my email did not go to my main inbox but was mechanically sorted into my”promotions” folder. Definitely not perfect.
Email Campaign Reporting
The first thing I Discovered about Benchmark email reports was something I would read in a few reviews. They are really, really fast. I mean lightning fast. Opens register from the Benchmark system almost instantaneously. I’ve worked with several other apps where these reports require hours or even days to appear.
Benchmark provides users with several key Bits of data about each effort. The arguably most important statistic, the available rate, seems in both pie chart and numerical form. Additionally, Benchmark supplies users with stats for clicks, forward, bounces, unsubscribes, and abuse. Each stat further breaks down to the specific email addresses associated with a given action. Users may export this information for further analysis by means of a csv or xls file. There is also a social networking area which reports shares through Facebook, Twitter, or LinkedIn, in addition to a map which breaks down, by country, who opens your mails. Benchmark Email Italiano
Though all of the information Is Excellent and Necessary, it isn’t enough to sustain higher level marketers who need more information such as conversions, which hyperlinks were clicked, and earnings analysis. Though Google Analytics provides a lot of that info with appropriate integration, there might come a time when serious marketers need more information than Benchmark provides. Whether or not a small company will get to that point varies, naturally, dependent on the business.
Specific Size Of Business
Benchmark made its 3-tiered pricing Structure with the goal of serving everyone from the smallest kitchen-table startup to large email marketers. On the other hand, the organization’s key focus is on small to medium businesses, particularly those just starting out in email advertising. This is especially reflected in the fact that customers subscribing to the moderate plans get unlimited emails, while bigger plans have constraints.
Integrations and Add-Ons
Benchmark Offers approximately 20 plug-ins and integrations. If you don’t see the integration you need, there’s still hope. You can use the API or ask a integration by sending an email to [email protected]
· Benchmark Events — Benchmark Events is event marketing software designed to integrate fully with Benchmark Email. Launched in 2012, this app allows users to make and customize occasions, promote and market tickets, and monitor the success of the events via their Benchmark Email account. A variety of subscriptions are available, such as a free alternative.
· Salesforce.com — This integration enables users to import contacts into Benchmark and use Benchmark’s email system to maintain Salesforce customers participated. Read our review of Salesforce here.
· WordPress — Benchmark Mail Lite is a WordPress plugin which allows users to quickly build an email viewer via their subscribers. The plug-in can automatically create email versions of blog posts and allows users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark list. Read our overview of Highrisehere.
· Benchmark Power — This free plug-in lets you supply pictures for your Benchmark mails from places across the net. Benchmark Power captures images you find and immediately uploads them to a Benchmark account for future usage.
· Flickr — Users with Flickr accounts may link Flickr to their own Benchmark image galleries.
· Shopify — You can link a Shopify account to Benchmark and mechanically add Shopify customers to Benchmark lists. You may even add subscribers to various lists based on what they purchased. Read our review of Shopify here.
· PayPal — Users can add some of their PayPal customers for their Benchmark email lists bylinking the accounts. Read our review of Paypal here.
· Easy List — Know more about this very simple list-making app and download it .
· WordPress — The ever-present blog and site builder offers an integration with Benchmark. Use it to send emails of your blog posts and use the analytics to see how your subscribers react to them. Learn more here.
· Zapier — Gain entry to Zapier’s enormous integration library here. Benchmark Email Italiano
Social Media Integrations
Since Of the integral connection between social networking and email advertising, it’s very important to look at the social media features included in Benchmark.
· Social Media Templates — One section of Benchmark’s enormous email template list consists of societal media-specific templates that directly promote your institution’s participation in social networking forums such as Facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark provides a simple function which permits you to add a Facebook”Just Like” button into your own emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Characteristics” above) for both sites and Facebook fan pages, so you can convert followers to subscribers.
· Social Links within Email — After you connect your Benchmark account with your Facebook, Twitter, and/or LinkedIn account, you can add switches to each email which will direct your readers to each of your social networking pages.
The Business also fully Complies with all the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks concerning the selection of personal data from citizens of these nations. When clients provide credit card amounts to Benchmark, the business utilizes secure socket layer (SSL) security to encrypt the info. The entire system is encrypted to ensure the safety of customers’ personal information.
Anti-Spam Policy and Protection
Like All legitimate ESPs, Benchmark takes spam seriously and summarizes a clear zero-tolerance policy for any of their users hoping to take part in spam activities. The business is entirely in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark additionally takes several measures to maintain its reputation as a spam-free supplier, among them membership from the Email Sender and Provider Coalition. The company uses the app SpamAssassin to filter messages sent through its server.
To stop users from Unknowingly sending spam-like materials, Benchmark provides a spam test feature that looks for words widely utilized in spam messages. It scores every email on a scale from 1 to 5; 5s are delegated to content that’s likely to be blocked. In the event of a high score, the program suggests”less spammy” choices. Individualized IP addresses also assist large-volume senders reduce their spam numbers.
Customer Service and Support
Benchmark Offers its users a great deal of support resources. Customer support is generally responsive, with minimal waiting times. The site offers good learning tools, but can be needlessly opaque occasionally. Crucial information is often buried and difficult to find, particularly in the event that you don’t know precisely what you’re looking for, particularly in regards to minute particulars about plans. For instance. The Free For Life plan includes Benchmark branding on each email, however you won’t find that mentioned on the Free For Life webpage, not even in the fine print. Nor will you see it said when you sign up. The only place it is mentioned is at the FAQ, here.
Here are some of the resources Benchmark offers. Benchmark Email Italiano
· Live Email and Support — Benchmark supplies live one-on-one support through these means.
· Email Service. Contact Benchmark at [email protected] or via the company’s contact form here. Available 24 hours Monday — Friday and limited hours on Saturday.
· Telephone Support. You are able to reach Benchmark in 800-430-4095 (U.S.) or even 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Accessible nearly 24 hours daily Monday — Friday and limited hours on Saturday. Offered in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled because it’s closer to a QandA-format knowledge base than a typical FAQ. There are over 900 entries, sorted into 18 topics ranging from”Getting Started” to”API.” Users can execute a keyword search of any subject (or sub-topic) or of their FAQ as a whole. 1 caveat. With such an extensive knowledge base, it is pretty much inevitable that some entries will be out of date. Some of the QandAs provide advice that’s wholly incorrect, so in some cases, you may need to contact support to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen movie tutorials that take users step by step through the features of this app. The business also supplies a webinar known as”Benchmark Email Crash Course.” You may view it live each Friday at 10.00 a.m. PST or watch the recorded version at any time. You can even request a special webinar on quite a few other subjects. Live webinars include the opportunity to ask questions during the presentation.
· Email Marketing Manuals and Articles — There are more in-depth information on email marketing in general, as well as the Benchmark program specifically, in the Manuals Section. These downloadable files also cover industry-specific issues. Articles, similar to sites, offer users advice beyond that found in the FAQ section, but in shorter, more digestible chunks than the manuals provide.
· Glossary of Email Marketing Requirements — This can be a particularly valuable tool for those brand new to email marketing who believe consumed by all of the jargon. Benchmark provides a glossarywith 50 of the most popular email marketing terms from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current info regarding email marketing trends, check out Benchmark’s monthly newsletter, as well as its extremely active site. All readers automatically gain access to present newsletters, and Benchmark also provides an archive of newsletter articles from November 2007-October 2012.
· Benchmark Community — Benchmark users may post their latest newsletters on message boards in the Benchmark Community. This forum allows users to talk about newsletter production strategies, vote for their favorite newsletters, and gain inspiration from other Benchmark users.
Web-Based Or Locally-Installed
Benchmark is completely web-based and doesn’t Require any setup on your computer.
Positive Reviews and Reviews
Benchmark Includes a four-out-of-five star score on G2 Crowd, using a slightly better showing on GetApp and Capterra. 4.5 stars each. Benchmark Email Italiano
Some common points of praise.
· Top Notch Service . This is maybe the most common monitoring concerning Benchmark, and something I noticed for myself as well. People tend to find support prompt and beneficial, and a few say it’s actually the component that distinguishes Benchmark from its rivals. The business also receives praise for its website articles and videos.
· Characteristic Selection Across All Aims . Some users praise the inclusion of features like AB analyzing and surveys in all programs; many firms charge extra for such attributes or just include them in their pricier programs.
· Benefits of Use. Users tend to find Benchmark’s interface extremely intuitive and user-friendly. The program gathers compliments from a wide assortment of demographics, from first time ESP users to those who have attempted many different programs before settling Benchmark.
· Mobile Friendly Emails. Users were impressed with the mobile-friendly email design of Benchmark’s templates. Since an increasing number of people access their email from mobile devices, this is an increasingly important aspect to consider.
Negative Reviews and Complaints
I was Unable to find many Men and Women who loathed Their own Benchmark experience. But, I managed to find a few complaints.
· Inconsistent Send-Times. Apparently some users experienced an issue with Benchmark in which their emails were sent hours after they were scheduled. One customer theorized the issue might arise in lengthy lists of recipients. Not all customers of Benchmark will possess time-sensitive shipping needs, but other people will. If you need your mails to go out precisely whenever your schedule dictates, you may need to consider this situation.
· Buggy Social Media Integrations. I saw several user reviews that commented the social networking integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates can feel like spam email, causing receivers to mark them as spam and not studying the contents. Since the whole purpose of an ESP is to prevent this from occurring, this might be a problem. On the other hand, I never felt this way while searching through the template list, so it may not be the most legitimate of complaints.
Benchmark Provides a enormous variety of pricing plans, including a free plan and a huge array of paid plans that may service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free programs do not require credit Cards, that is always refreshing. The only catch. There will be a little Benchmark emblem at the bottom of each email you send out. Of course, you can always choose to upgrade to a paid program if you don’t want the Benchmark branding. The free plan allows you to send up to 14000 mails to around 2000 subscribers and provides you access to most but not all of Benchmark’s features list. Notable absences into the features list for free accounts comprise email automation and sub-accounts (enabling multiple users to access one Benchmark account).
Paid Plans. Benchmark Email Italiano
Users with small contacts lists and limited Monthly messages have the option of paying for their email marketing depending on the number of mails they send every month.
o Medium Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 per month
o Extra Large Plans. 125,000-1,000,000 subscribers, $659.99-$4,273.99 per month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major charge cards and also lets you pay through PayPal. They also offer you a 25% reduction for nonprofits and teachers.
Benchmark is a good program. It’s easy to use, Open to innovation, and competitively priced. Its free options may just be the best in the company for anybody who only wants to dip into email advertising (particularly small, local businesses). For that matter, any Benchmark plan can work well for a little company which views email as a minor element of its marketing and does not have any desire to work beyond the principles just yet.
If you are a little or even medium-sized Business looking for a easy email advertising program with a host of great features, Benchmark is an excellent choice. Though there may come a time when you launch the program, it provides a great deal for the price, offers excellent service, and the business appears to be sensitive to the requirements of its users. You can not ask for more.