Summary Benchmark Family Services League City Email Address
For many a day in 2004, three people sat Around one desk in a tiny medical office — an office which served as the team’s conference room, breakfast area, and thought heart. Backed by a little programming group in India, the trio (comprising Benchmark Internet Group founder Curt Keller, his wife Denise, along with an SEO pro ) discussed ideas on how best to execute a deceptively simple concept. Simple email advertising. Many of their thoughts were beyond the resources of the fledgling business, but that didn’t stop Keller from moving ahead.
The first Clients of Benchmark Mail were small companies located in close proximity to Benchmark’s one-room HQ in Long Beach, CA. Keller and his team personally sold them on the usage of email marketing, while working hard to create a simple user interface which would be easy to operate. All the while, the company uses such innovative ideas as customizable templates and applications which adapted to user requirements. They also made certain from the beginning that anyone who needed help would have quick access to outstanding customer care.
Benchmark Has continued to rise and advantagesper. Its current focus. Providing worldwide email advertising services to small and midsize businesses while continuing to honor a commitment to help children in need. This doesn’t mean that Benchmark is a little-guys-only company, however; it has adhered to its core principle of adaptability and functions large organizations like UNICEF and Kaiser-Permanente through its High Volume Enterprise plans.
Today, Benchmark serves upwards of 73,000 users from throughout the planet, but the company hasn’t forgotten its roots. Benchmark still keeps good relationships with small, locally-based businesses. In fact, the company offers a complete page of testimonials from local users of the program. You can read about Benchmark’s history and development here.
While most of the features Benchmark supplies Are on par with the rest of the industry, among the standout features of the ESP is the fact that most of its features come standard with every single accounts — including the free ones. Here are a few of Benchmark’s most notable offerings.
· Countless Industry-Specific, Themed Templates. Benchmark offers all users access to the library of over 400 templates. These are organized into 19 classes, some of which are tailored to particular industries such as education, entertainment, and retail. There’s also a class for societal media-specific templates.
· Video Emails. Possibly the best-known benefit of Benchmark is its support for video emails. The business describes the benefits of this feature here.
· Online Surveys. You’ll be able to create professional-looking online surveys using one of Benchmark’s 6 templates. Post your survey on your website or construct it directly into an email.
· Dedicated Email Server. All Benchmark’s High Volume plans have a dedicated IP address to help increase deliverability rates. Users on other plans have the choice of paying for this service ($30/month) to increase their own delivery stats. Read more about the advantages of dedicated servers here.
· Email Delivery Direction . Benchmark’s email delivery management program is about getting customers’ emails into inboxes. The company is a member of the Email Sender and Provider Coalition and works with ReturnPath, a leading email delivery and consulting service. The company also communicates with ISPs on its customers’ behalf. Benchmark Family Services League City Email Address
· Mobile App. Benchmark’s mobile apps allow customers with an Apple device to access several functions on the road. They can get and include contacts, read reportsand send videos through integration using a YouTube account, and even layout and send quick email blasts with one of 10 templates that are available. This is quite a little more than a number of other companies offer in their mobile programs, which makes them much more operational.
· Photo Editing. If the pictures you plan to use in your email campaign are not perfectly sized or want some color adjustment, you may use Benchmark’s integrated picture editor. This is a fairly handy feature if you don’t have photoshop available.
· Code Editor. If you’ve got the know-how to work magic with HTML, Benchmark offers this ultra-customization choice with which you can construct your emails from scratch.
· Autoresponder. Every Benchmark client has the power to design around eight custom autoresponder messages. These could be scheduled as a string or occasion lead-up, or designed as annual messages such as anniversary or birthday emails.
· Sign-Up Types . The only way to be prosperous in email marketing is by way of growing your list, and Benchmark really promotes doing so through sign-up forms. The company bases its Free For Life account entirely around website and Facebook sign-ups and provides an easy-to-use tool to create custom templates for every medium.
· Inbox Checker. Because every email program differs and each web browser includes a signature style, making sure your emails look good across the board is crucial. You can use Inbox Checker to look at the way your email displays in Gmail using Explorer and Outlook 3. Using the entire program (which assesses everything out of AOL to Yahoo, Explorer into Safari, mobile to PC) is a paid add-on service, available for $14 per 100 checks.
· RSS-to-Email. Regular bloggers can create newsletters from their blogs mechanically through the RSS-to-Email feature, which works with any blog which manages an RSS-feed. Users simply need to set up a template and campaign within Benchmark once.
· API Integration. An API (Application Program Interface) allows different software programs to communicate with one another with no formal plug-in link. Benchmark’s API Integration feature allows users with XML-RPC, HTTP POST, or HTTP GET abilities to recover data from other apps which use JSON, XML, XML-RPC, or PHP serialization strings. In a nutshell, this allows them to play three functions. Manage contact lists, handle campaigns and effort sending, and assess data. The company explains this role in more detail here.
· Advanced Metrics. Benchmark provides both List Segmentation and AB Split Testing.
· Multiple-Language Interface. Benchmark is available in seven languages. Chinese, English, German, Japanese, Italian, Portuguese, and Spanish.
Benefits Of Use
Signing up for a Benchmark accounts is fairly straightforward. After entering your name, email, contact number, and business name, you have to validate your email address. This was a five-minute process for me. Upon logging into my new account (with the free plan) I was greeted by an appealing UI that gave me a very clear direction about how best to create my first email campaign. Great start!
Email Campaign Creation
On its dashboard, Benchmark provides users five main options. Emails, Automations, Contacts, Surveys, and Reports. To make a new campaign, go to the Emails section, then hit the big blue”Create New Email” button in the top right-hand corner. Benchmark Family Services League City Email Address
From there, you must decide If You Would like an RSS Or traditional email message. It is possible to use Benchmark’s drag-and-drop editor, or move for more customization with the built-in code editor. If you’re someone who codes their own email, then my hat is off to you, but I am not personally gifted that way, so I moved with the drag-and-drop alternative.
I was motivated to enter a subject line for my Email and setup how much observation I desired on the message, in addition to if I wanted an automated tweet once the campaign went out. The next task was to select which contacts I wished to get the campaign. With that, I was eventually able to start building the email itself. If you want to, you are able to assemble your personal email designs employing an extremely intuitive editor. On the flip side, you can alter one of Benchmark’s templates, which can be great, and much better than I managed to do on my own.
Preventing the Email Campaign
If You’re just Starting out, you can do as I did and manually input contacts at a time. However, for people who already have a listing, there are several ways to import it. You can upload a CSV, xls, or txt file right from your personal computer; import contacts directly from Salesforce.com, Hotmail, or Gmail accounts; or copy and paste huge lists of contacts to a text form. Once you create your Benchmark lists, they’ll appear on your dashboard, together with a Master Unsubscribe List.
The sending of this email is quite easy. Once you’ve completed all your tweaks, you may either save email as a draft, send it instantly, or schedule a time and date for delivery. If you would like to check everything is well before unleashing your email on the planet, you can send it to yourself to preview it as many as 10 times/day. I chose to program my email for shipping to see how timely the automated system would actually be. I advised my email for 2.45 and received it in 2.50, so while the timing wasn’t exactly ideal, it was probably within tolerance levels for most users. If you’re one of the more infrequent users who demand on-the-minute email sending, you might need to look elsewhere. More worryingly, my email did not go to my primary inbox but was mechanically sorted into my”promotions” folder. Definitely not ideal.
Email Campaign Reporting
First thing I Noticed about Benchmark email reports was something I’d read about in a couple of reviews. They’re really, really quickly. I mean lightning fast. Opens enroll in the Benchmark system virtually instantaneously. I’ve worked with several different apps where these reports require hours or even days to look.
Benchmark provides users with several key Pieces of information about each campaign. The possibly most important statistic, the available rate, seems in both pie chart and numerical form. Additionally, Benchmark supplies users with stats such as clicks, forwards, bounces, unsubscribes, and misuse. Every stat further breaks down to the exact email addresses associated with a given activity. Users may export this data for further analysis via a csv or xls file. There’s also a social networking area which reports shares via Facebook, Twitter, or LinkedIn, as well as a map which breaks down, by state, who opens your emails. Benchmark Family Services League City Email Address
Though all of the information is great and Necessary, it is not sufficient to sustain increased level marketers who want more info such as conversions, which hyperlinks were clicked, and revenue analysis. Though Google Analytics provides a whole lot of this info with appropriate integration, there may come a time when serious entrepreneurs need more information than Benchmark provides. Whether a small business will get to that point changes, naturally, based on the business.
Specific Size Of Company
Benchmark made its 3-tiered pricing Structure with the objective of serving everyone from the smallest kitchen-table startup to big email marketers. On the other hand, the company’s key focus is on small to medium companies, particularly those just beginning in email marketing. This is particularly reflected in the reality that customers subscribing to the medium plans get unlimited mails, while larger plans have constraints.
Integrations and Add-Ons
Benchmark Offers roughly 20 plug-ins and integrations. If you don’t see the integration you want, there’s still hope. You’re able to use the API or ask a integration by sending an email to [email protected]
· Benchmark Occasions — Benchmark Events is event marketing applications designed to integrate fully with Benchmark Email. Launched in 2012, this program allows users to make and customize events, promote and market tickets, and track the success of the events via their Benchmark Email account. A number of programs are available, including a free alternative.
· Salesforce.com — This integration allows users to import contacts directly into Benchmark and use Benchmark’s email system to keep Salesforce customers engaged. Read our review of Salesforce here.
· WordPress — Benchmark Mail Lite is a WordPress plug-in which permits users to easily build an email audience via their readers. The plugin can automatically create email variations of blog posts and permits users to connect up to five Benchmark accounts.
· Highrise — Merges Highrise contacts with a Benchmark listing. Read our overview of Highrisehere.
· Benchmark Power — This free plug-in allows you to source images for your Benchmark emails from places throughout the web. Benchmark Power captures pictures you find and immediately uploads them to a Benchmark account for future usage.
· Flickr — Users with Flickr accounts may link Flickr for their own Benchmark image galleries.
· Shopify — You are able to link a Shopify accounts to Benchmark and mechanically add Shopify customers to Benchmark lists. You can even add contributors to various lists based on what they bought. Read our overview of Shopify here.
· PayPal — Users may add some of the PayPal customers for their own Benchmark email lists bylinking the account. Read our review of Paypal here.
· Easy List — Learn more about this very simple list-making program and download it here.
· WordPress — The ever-present site and website builder provides an integration with Benchmark. Use it to send emails of your blog posts and use the analytics to see how your subscribers react to them. Learn more here.
· Zapier — Gain entry to Zapier’s huge integration library . Benchmark Family Services League City Email Address
Social Media Integrations
Since Of the integral link between social networking and email marketing, it is very important to look at the social media features contained in Benchmark.
· Social Media Templates — One section of Benchmark’s massive email template list is made of social media-specific templates that directly promote your institution’s participation in social networking forums like facebook, Twitter, and LinkedIn.
· Facebook”Like” Button — Benchmark offers a simple function which permits you to bring a Facebook”Like” button to your emails.
· Facebook Sign-Up Form — Benchmark supplies easy-to-create sign-up forms (see”Features” above) for both sites and Facebook fan pages, to help you convert followers to subscribers.
· Social Links within Email — After you link your Benchmark account together with your Facebook, Twitter, and/or LinkedIn account, you can add buttons to each email which will direct your readers to each of your social media pages.
The Business also fully Complies with the U.S.-E.U. and U.S.-Swiss Safe Harbor Frameworks regarding the selection of personal data from citizens of these countries. When clients provide credit card numbers to Benchmark, the business uses secure socket layer (SSL) security to encrypt the information. The whole platform is encrypted to ensure the security of all customers’ personal information.
Anti-Spam Policy and Protection
Like All legitimate ESPs, Benchmark takes junk seriously and summarizes a clear zero-tolerance coverage for any of the users hoping to engage in spam actions. The company is fully in compliance with all the U.S. CAN-SPAM Act of 2003. Benchmark also takes several measures to preserve its reputation as a spam-free supplier, among them membership from the Email Sender and Provider Coalition. The business employs the program SpamAssassin to filter messages sent through its host.
To stop users from Unknowingly sending spam-like substances, Benchmark provides a spam test feature that looks for words widely utilized in spam messages. It scores every email on a scale from 1 to 5; 5s are assigned to content that’s likely to be blocked. In the event of a top score, the program suggests”less spammy” choices. Individualized IP addresses also help large-volume senders reduce their spam amounts.
Client Support and Service
Benchmark Offers its users a great deal of support tools. Customer service is usually responsive, with minimal waiting times. The website provides good learning resources, but can be needlessly opaque at times. Key information is often buried and hard to locate, particularly if you don’t know exactly what you’re searching for, particularly when it comes to minute particulars about strategies. For instance. The Free For Life plan comprises Benchmark branding on each email, but you won’t find that mentioned on the Free For Life page, not even at the fine print. Nor will you see it mentioned when you sign up. The only place it’s mentioned is at the FAQ, here.
Here are some of the resources Benchmark offers. Benchmark Family Services League City Email Address
· Live Support and Email — Benchmark supplies live one-on-one support through the following means.
· Email Service. Contact Benchmark at [email protected]m or via the organization’s contact form here. Available 24 hours Monday — Friday and restricted hours on Saturday.
· Phone Support. You are able to reach Benchmark at 800-430-4095 (U.S.) or 001-562-252-3789 (all countries). Available weekdays from 6 am to 5 pm PT.
· Chat Support. Available nearly 24 hours per day Monday — Friday and restricted hours on Saturday. Founded in English, Spanish, Portuguese, and Italian.
· FAQ — Benchmark’s FAQ section is somewhat mislabeled as it’s closer to a QandA-format knowledge base than a typical FAQ. There are over 900 entries, sorted into 18 subjects ranging from”Getting Started” to”API.” Users can execute a key word search of any subject (or sub-topic) or of their FAQ as a whole. 1 caveat. With such an extensive knowledge base, it’s pretty much inevitable that some entries will be out of date. A few of the QandAs offer advice which is wholly incorrect, so in some cases, you might need to contact assistance to hash things out.
· Video Tutorials and Webinars — Benchmark supplies about two dozen movie tutorials that take users step by step through the features of this app. The business also supplies a webinar called”Benchmark Mail Crash Course.” You can see it live each Friday at 10.00 a.m. PST or see the recorded version at any time. You might also ask for a particular webinar on a number of different subjects. Live webinars include the opportunity to ask questions throughout the presentation.
· Email Marketing Manuals and Articles — You can find more in-depth information on email marketing generally, in addition to the Benchmark program especially, in the Manuals Section. These downloadable documents also cover industry-specific troubles. Articles, similar to sites, offer users guidance beyond that found in the FAQ section, but in shorter, more readable chunks compared to the manuals provide.
· Glossary of Email Marketing Requirements — This can be a particularly helpful tool for those brand new to email marketing who feel absorbed by all of the jargon. Benchmark gives a glossarywith 50 of the very popular email marketing conditions from”above-the-fold” into”whitelists.”
· Blog and Newsletter — For current information about email advertising trends, check out Benchmark’s monthly newsletter, as well as its extremely active site. All readers automatically obtain access to current newsletters, and Benchmark also provides an archive of newsletter articles from November 2007-October 2012.
· Benchmark Community — Benchmark users may post their newest newsletters on message boards in the Benchmark Community. This forum allows users to discuss newsletter production approaches, vote for their favorite newsletters, and gain inspiration from other Benchmark users.
Web-Based Or Locally-Installed
Benchmark is entirely web-based and doesn’t Require any installation on your computer.
Favorable Reviews and Testimonials
Benchmark Includes a four-out-of-five star rating on G2 Crowd, with a slightly better showing on GetApp and Capterra. 4.5 stars each. Benchmark Family Services League City Email Address
Some common points of compliments.
· Top Notch Service . This is maybe the most common observation regarding Benchmark, and something I noticed for myself too. People today are inclined to find support prompt and helpful, and a few say it’s actually the component that distinguishes Benchmark from its competitors. The business also receives praise for its blog posts and videos.
· Characteristic Selection Across All Aims . Some customers praise the addition of features like AB testing and surveys from all programs; many companies charge extra for these attributes or only include them in their pricier programs.
· Ease of Use. Users tend to find Benchmark’s interface incredibly intuitive and user-friendly. The program gathers praise from a broad range of demographics, from first-time ESP users to people who have attempted a variety of programs before settling Benchmark.
· Mobile Friendly Emails. Users were impressed with the mobile-friendly email layout of Benchmark’s templates. Since more and more people access their email from mobile devices, this is an increasingly important factor to take into account.
Negative Reviews and Complaints
I was Unable to find many Men and Women who disliked Their Benchmark experience. However, I managed to discover a couple of complaints.
· Inconsistent Send-Times. Apparently some users experienced a problem with Benchmark where their emails were sent hours when they were scheduled. 1 customer theorized that the issue might arise from lengthy lists of recipients. Not all clients of all Benchmark will possess time-sensitive sending needs, but other people will. If you need your emails to go out precisely whenever your program dictates, you may need to take into account this issue.
· Buggy Social Media Integrations. I saw several user testimonials that remarked the social media integrations in Benchmark aren’t up to par.
· “Spammy” Templates. Some users have been concerned that Benchmark’s templates may feel like spam mail, leading recipients to mark them as junk and not reading the contents. Since the whole purpose of an ESP would be to prevent this from happening, this might be an issue. On the flip side, I never felt this way whilst looking through the template list, so it may not be the most legitimate of complaints.
Benchmark Provides a enormous number of pricing plans, such as a totally free plan and a massive array of paid plans which can service anywhere between 600 and 7,140,000 subscribers.
Benchmark’s free plans do not require credit Cards, that is always refreshing. The only catch. There will be a little Benchmark emblem at the bottom of each email you send out. Obviously, you may always choose to upgrade to a paid plan if you don’t want the Benchmark branding. The free plan permits you to send up to 14000 mails to up to 2000 subscribers and provides you access to all but not all of Benchmark’s features record. Notable absences to the features list for free accounts include email automation and sub-accounts (allowing multiple users to get one Benchmark accounts ).
Paid Plans. Benchmark Family Services League City Email Address
Users with small contacts lists and restricted Monthly messages have the choice of paying to get their email advertising depending on the number of emails they send every month.
o Moderate Plans. 600-50,000 subscribers, $13.99-$254.99 a month
o Large Plans. 55,000-100,000 subscribers, $285.99-$494.99 per month
o Extra Large Strategies. 125,000-1,000,000 subscribers, $659.99-$4,273.99 a month
o Massive Plans. 1,070,000-7,140,000 subscribers, $4,500-$29,200 per month
Benchmark accepts all Major credit cards and also lets you pay through PayPal. They also offer a 25% reduction for nonprofits and teachers.
Benchmark is a solid program. It’s Simple to Use, Open to innovation, and competitively priced. Its free options may very well be the best in the company for anyone who only wants to dip into email advertising (especially small, local companies ). For that matter, any Benchmark strategy can work well for a small company which perspectives email as a minor element of its marketing and has no desire to operate beyond the basics just yet.
If you are a little or even medium-sized Company looking for a easy email advertising program using a multitude of great features, Benchmark is an excellent choice. Even though there may come a time when you launch the program, it supplies a lot for the money, offers excellent service, and the business appears to be sensitive to the requirements of its users. You can not ask for much more.