Intro Best Ecwid Themes
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to attract on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this solution. Best Ecwid Themes
Many solutions Purposefully create a closed system, which is tedious to move away from as soon as you get started. But with a stage called Ecwid, you no longer have to be concerned about this. In fact, the whole goal of the company, which began in 2009, is to quickly and inexpensively create an online store system in your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the united states or Europe. Even companies in developing countries have a chance to find an online store heading, and you don’t even have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and add photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all of the key things that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Best Ecwid Themes
The Product works by giving you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new site. The main feature is that you can choose your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various different sites if you plan on selling elsewhere on the web. Handle all of these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to make a number of sales and each one of these earnings are represented onto the backend of your website.
The system is Also made to integrate nicely with social networks, so that you may sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time transport integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for selling around the world
You receive lots of promotional tools like coupons, discounts, and bulk pricing and more
Create your personalized email notifications
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, regardless of if a customer buys a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There is a couple of methods that you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). Best Ecwid Themes
If you are located outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Basic plan, in which attributes such as discount coupons and support aren’t accessible, and it only lets you sell up to ten products in 2 classes — but this may actually be adequate for some customers, and using it is a good way to try out the system.
However, A vital point to note about the free plan is that it is not good from an SEO point of view — you have to be on a paid plan to ensure that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) that your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Best Ecwid Themes
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of the box, so anybody wanting to market on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is quite easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Best Ecwid Themes
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping rates and so on…but there is nothing that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a good idea to speak with a lawyer on what to do); and even when your company isn’t located in the EU, then you still need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run cookies Best Ecwid Themes
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which will supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time apart to set it up.
Installation and Design
I Truly enjoy The simple fact that you’re able to run a website without paying anything. This makes the setup process that much easier, since you simply need to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for each platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with some fine photos and text. Once you get your store implemented on a site or social page it appears fairly sleek.
The design Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to market.
Though many Websites will be cellular friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The final Design item which makes sense to mention is the language instrument. Since running an online store generally requires one to attain out to people from all over the world, you are bound to stumble upon a few clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Best Ecwid Themes
Some of the apps Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would typically have to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open up the More Powerful Options, however they different these for when you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is always one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time brief and support quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they provide, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their own trade fees so you need to get ready for these.
It’s rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The company also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Best Ecwid Themes
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered from the Ecwid Program store.
· You can’t change product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like mad, and mention that a number of different platforms drag you into a free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to market online, provided that you implement the best ways to improve your sales online too. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for your small business crowd. Best Ecwid Themes