Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you want to attract on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this solution. Bigcommerce
Many options Intentionally create a closed system, which is tedious to maneuver away from once you get started. However, with a platform named Ecwid, you do not have to worry about it. In fact, the whole goal of the business, which started in 2009, would be to quickly and quickly create an internet store system on your existing websites.
You do not have To create a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for most people in the US or Europe. Even businesses in developing countries have a chance to find an online store heading, and you don’t even have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all of the crucial stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Bigcommerce
The Product operates by giving you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand-new site. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several different websites if you plan on selling elsewhere on the web. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and all these earnings are reflected onto the back part of your website.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time shipping integrations you always know what is going on with your orders and at which they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the world
You get lots of promotional tools like coupons, discounts, bulk pricing and much more
Produce your own customized email notifications
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether a customer buys a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There’s a few methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Bigcommerce
If you are located outside That the US / UK, or need to work with another mobile device type, the good thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you will need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Basic plan, in which features like discount vouchers and support aren’t available, and it merely allows you to sell up to ten products in 2 classes — but this could actually be adequate for some customers, and using it’s a fantastic way to try the system out.
But, A vital point to notice about the free plan is that it is not good from an search engine optimization standpoint — you have to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) that your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Bigcommerce
1 place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of this box, so anybody wanting to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is very easy: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods like Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Bigcommerce
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the area on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping prices and so on…but there is nothing that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a great idea to consult a lawyer about what to do); and even when your company isn’t based in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and also to log that consent).
There does not Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Bigcommerce
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which does supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time apart to set it up.
Installation and Layout
I really like The simple fact which you can run a web site without paying for anything. This makes the installation process that much simpler, since you simply need to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for each platform that you want to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, since it walks you through every site creation and integration measure with a few nice photos and text. Once you obtain your store implemented on a site or societal page it appears fairly sleek.
The design Depends somewhat on the subject you have on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they wish to checkout.
Though many Websites are going to be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design thing that makes sense to mention is your language tool. Since running an online store generally requires you to attain out to people from throughout the world, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Bigcommerce
Some of the programs Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and picture then save the product for later. Of course you can always open up the More Powerful Options, but they different these for if you are all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is always one of my favourite ways to converse to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time short and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It is not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those plans they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to employ these systems, since Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular transaction fees so you have to get ready for these.
It’s quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified supplier. The business also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Bigcommerce
Imagine if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid Program store.
· You can’t change product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like crazy, and mention that many different platforms drag you into a free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone management program. The company program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, provided that you employ the best ways to improve your earnings online too. Ecwid is a slick system, with superb simple implementation steps, making it ideal for your small business audience. Bigcommerce