Introduction Bikegang Ecwid
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this option. Bikegang Ecwid
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from once you begin. But with a platform called Ecwid, you do not have to be concerned about this. Actually, the entire aim of the business, which began in 2009, is to quickly and inexpensively create an internet store system in your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an internet store going, and you don’t have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Bikegang Ecwid
The Product works by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new site. The main feature is that you can take your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto various different websites if you plan on selling elsewhere online. Handle all these sites from one location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to make a few sales and each one of these sales are represented onto the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery facet. With real time shipping integrations you always know what’s happening with your requests and where they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You receive a Lot of promotional instruments such as coupons, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily locations too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of whether a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade info.
There’s a few methods that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Bikegang Ecwid
If you’re based outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you will want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a pretty Standard plan, in which features like discount vouchers and support are not accessible, and it only lets you sell up to 10 products in 2 classes — but this could really be sufficient for some customers, and using it is a fantastic way to try the system out.
But, A key point to notice about the free program is the fact that it isn’t great from an search engine optimization point of view — you need to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Bikegang Ecwid
One place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anyone wanting to market on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods such as Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. Bikegang Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport prices etc…but there is nothing that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to consult a lawyer on what to do); and even when your business is not based in the EU, then you still need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Bikegang Ecwid
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which does supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a lot of time apart to set this up.
Installation and Layout
I Truly like The simple fact that you can run a website without paying anything. This makes the setup process that much simpler, because you simply need to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform you want to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through every site creation and integration step with a few nice text and photos. Once you obtain your store implemented on a website or societal page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they want to market.
Though many Websites are going to be mobile friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design thing which makes sense to mention is your language tool. Since running an online store generally requires one to attain out to individuals from all over the world, you’re bound to stumble upon some customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Having the Chance to install applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance readily. Bikegang Ecwid
Some of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d typically have to implement additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open the More Powerful Options, but they different these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favorite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It is not always Simple to find an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they offer, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all the trades that come through your site. It is pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular transaction fees so you need to get ready for them.
It is quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified supplier. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Bikegang Ecwid
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid App store.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you into a free trial, where you may eventually need to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone direction program. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to enhance your sales online as well. Ecwid is a sleek system, with superb easy implementation steps, making it perfect for the small business crowd. Bikegang Ecwid