Intro Bv Commerce
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this option. Bv Commerce
Many options Purposefully make a closed system, which is tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you do not have to worry about it. In fact, the whole goal of the company, which began in 2009, would be to quickly and quickly create an online store system in your present websites.
You don’t have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, because I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you do not have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all the crucial things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Bv Commerce
The Product operates by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new website. The primary feature is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere on the web. Handle all these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one of these sales are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you always know what’s going on with your requests and where they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the world
You get lots of promotional instruments like vouchers, discounts, and bulk pricing and more
Create your personalized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer purchases a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There is a couple of methods that you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Bv Commerce
If you are located outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you will need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a fairly Standard plan, in which attributes like discount vouchers and service aren’t available, and it merely lets you sell up to ten products in two categories — but this may really be adequate for some users, and using it’s a good way to try out the system.
However, A vital point to notice about the free plan is the fact that it isn’t great from an search engine optimization point of view — you need to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Bv Commerce
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have any major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of this box, so anybody wanting to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). The other main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to enable you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods such as Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Bv Commerce
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up transport prices and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to speak with an attorney on what to do); and even when your company isn’t located in the EU, then you still will need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run cookies Bv Commerce
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, does not seem to supply the necessary performance — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which will supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a lot of time aside to set this up.
Installation and Design
I really like The fact that you can run a website without paying for anything. This makes the installation process that much easier, since you just need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform you would like to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, since it walks you through every website creation and integration step with some fine photos and text. Once you obtain your store implemented on a website or social page it looks fairly sleek.
The design Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they wish to market.
Though many Websites will be mobile friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers a chance to buy products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to reach out to people from all over the planet, you are bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their store performance easily. Bv Commerce
Some of the programs Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you would typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you can always open up the Powerful Options, however they separate these for if you are ready to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favourite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, making it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each one of those processors have their particular transaction fees so that you have to get ready for these.
It’s quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified service provider. The company also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Bv Commerce
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available in the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, where you will eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to market online, as long as you implement the best methods to enhance your sales online as well. Ecwid is a slick system, with super simple implementation measures, which makes it ideal for the small business crowd. Bv Commerce