Intro Can I Sell Digital Downloads On Facebook With Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you would like to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Can I Sell Digital Downloads On Facebook With Ecwid
Many options Intentionally create a closed system, which is tedious to move away from once you begin. But with a platform called Ecwid, you do not have to worry about it. In fact, the entire aim of the business, which began in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to get an online store heading, and you do not have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the crucial stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Can I Sell Digital Downloads On Facebook With Ecwid
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The main attribute is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system on several other websites if you plan on selling elsewhere on the web. Handle all of these sites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a few sales and all these earnings are reflected onto the back part of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time shipping integrations you always know what’s happening with your requests and where they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You receive lots of promotional tools like coupons, discounts, and bulk pricing and much more
Produce your personalized email notifications
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in physical places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether a customer buys a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There is a few ways you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). Can I Sell Digital Downloads On Facebook With Ecwid
If you are located outside The US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, in which features such as discount vouchers and service are not available, and it merely allows you to sell up to 10 products in two categories — but this could actually be adequate for some users, and using it is a good way to try the system out.
However, A vital point to notice about the free plan is that it isn’t great from an SEO point of view — you have to be on a paid plan to make certain that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language variations of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so if you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Can I Sell Digital Downloads On Facebook With Ecwid
One area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of this box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods such as Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Can I Sell Digital Downloads On Facebook With Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing shipping rates and so on…but there is nothing that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to consult a lawyer on what to do); and even when your company isn’t located in the EU, you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Can I Sell Digital Downloads On Facebook With Ecwid
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to supply the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which does provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time apart to set this up.
Setup and Design
I Truly like The fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for each platform you would like to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with a few fine text and photos. Once you get your store implemented on a site or societal page it looks fairly sleek.
The design Depends somewhat on the subject you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to market.
Although many Websites will be cellular friendly, its fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients a chance to get products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to people from throughout the world, you’re bound to stumble upon some customers who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. Can I Sell Digital Downloads On Facebook With Ecwid
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would typically have to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open the Powerful Options, but they different these for when you’re ready to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favourite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not always Simple to find an ecommerce platform which does not charge fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of the plans they provide, making it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their own trade fees so you need to get ready for these.
It is rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Can I Sell Digital Downloads On Facebook With Ecwid
What if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered from the Ecwid Program shop.
· You can not change merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like crazy, and mention that many different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to market online, as long as you implement the best methods to improve your sales online as well. Ecwid is a slick system, with super simple implementation measures, making it perfect for your small business audience. Can I Sell Digital Downloads On Facebook With Ecwid