Background Can You Change A Theme With Free Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you would like to bring on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this option. Can You Change A Theme With Free Ecwid
Many solutions Purposefully make a closed system, which can be tedious to move away from as soon as you begin. But with a stage called Ecwid, you do not have to be concerned about this. Actually, the entire aim of the company, which began in 2009, would be to quickly and quickly make an online store system on your present websites.
You do not have To make a completely different site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an internet store heading, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all of the crucial stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Can You Change A Theme With Free Ecwid
The Product operates by providing you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new site. The main feature is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other websites if you anticipate selling elsewhere online. Handle all these sites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and all these sales are reflected on the back part of your site.
The system is Also made to integrate nicely with social networks, so that you may sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you always know what is going on with your orders and at which they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the planet
You get a Lot of promotional tools such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, regardless of whether a customer purchases a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There is a couple of ways you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Can You Change A Theme With Free Ecwid
If you are based outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, where attributes like discount coupons and service are not available, and it merely allows you to sell up to ten products in 2 categories — but this may really be adequate for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to note about the free program is the fact that it isn’t good from an SEO standpoint — you need to be on a paid plan to ensure your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Can You Change A Theme With Free Ecwid
One area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, then you should not have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace site is very easy: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to enable you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Can You Change A Theme With Free Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right can be used to edit or display associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing shipping prices etc…but there isn’t anything that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a great idea to consult an attorney about what to do); and even if your business isn’t based in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a website (and also to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Can You Change A Theme With Free Ecwid
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which will provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will need to put quite a great deal of time aside to set this up.
Installation and Layout
I Truly like The fact that you can run a website without paying for anything. This makes the setup process that much simpler, since you simply need to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform that you want to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration measure with some nice photos and text. As soon as you obtain your store implemented on a site or social page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they wish to market.
Though many Sites are going to be cellular friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers a chance to get products from the cell interface.
The closing Design item that makes sense to mention is the language instrument. Since conducting an internet store generally requires you to attain out to people from all over the planet, you are bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. Can You Change A Theme With Free Ecwid
Some of the programs Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you can always open up the More Powerful Options, but they separate these for when you are ready to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is always one of my favourite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, which makes it desirable for any store that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement one of these systems, since Ecwid integrates with over 40 global payment options. However, each of those processors have their particular transaction fees so that you have to get ready for them.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Can You Change A Theme With Free Ecwid
What if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid App store.
· You can not alter merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like mad, and mention that many different platforms drag you in free trial, where you will eventually have to pay.
That is where Ecwid stands outside, and you can see the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management app. The company plan goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to improve your sales online too. Ecwid is a slick system, with super easy implementation steps, which makes it ideal for the small business crowd. Can You Change A Theme With Free Ecwid