Background Can You Do Price Breaks On Ecwid Online Store App
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business site it frequently becomes tricky when you would like to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Can You Do Price Breaks On Ecwid Online Store App
Many solutions Intentionally create a closed system, which can be tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not have to worry about this. In fact, the whole goal of the company, which began in 2009, would be to quickly and quickly create an internet store system in your present websites.
You do not have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to find an online store going, and you do not have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Can You Do Price Breaks On Ecwid Online Store App
The Product operates by providing you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The main attribute is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several different sites if you anticipate selling elsewhere online. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and all of these sales are reflected on the back part of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is going on with your orders and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the world
You get a Lot of promotional tools like coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in bodily locations too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of if a customer purchases a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a couple of methods that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they have been saying that for quite a while now). Can You Do Price Breaks On Ecwid Online Store App
If you’re located outside That the US / UK, or need to work with another mobile device type, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a pretty Standard plan, in which attributes like discount coupons and service aren’t accessible, and it merely allows you to sell up to ten products in two categories — but this could actually be adequate for some customers, and using it’s a fantastic way to try out the system.
However, A key point to note about the free program is the fact that it isn’t good from an SEO standpoint — you have to be on a paid program to ensure your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party apps, the production of numerous shops or Google Translate to provide different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I would prefer whole control over URLs. Can You Do Price Breaks On Ecwid Online Store App
1 area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wanting to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products such as Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Can You Do Price Breaks On Ecwid Online Store App
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display related products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even when your business is not based in the EU, then you still need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to run cookies Can You Do Price Breaks On Ecwid Online Store App
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, does not appear to provide the necessary functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you will need to set quite a lot of time apart to set this up.
Setup and Layout
I really enjoy The fact that you’re able to run a website without paying anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to go right to the backend port.
The system has Wizards for every platform that you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with some fine photos and text. Once you obtain your shop implemented on a website or social page it appears fairly sleek.
The layout Depends somewhat on the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they wish to checkout.
Although many Sites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients an opportunity to buy products from the cell interface.
The closing Design thing that makes sense to mention is the language tool. Since conducting an online store generally requires one to reach out to people from all over the world, you’re bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Can You Do Price Breaks On Ecwid Online Store App
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d typically have to employ additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you could always open up the Powerful Options, but they separate these for if you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time short and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It’s not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, which makes it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the trades that come through your site. It’s rather simple to employ these systems, since Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular trade fees so that you have to get ready for them.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified service provider. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Can You Do Price Breaks On Ecwid Online Store App
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available from the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like mad, and mention that many other platforms drag you into a free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to market online, as long as you employ the best ways to enhance your earnings online as well. Ecwid is a sleek system, with super simple implementation measures, which makes it perfect for the small business crowd. Can You Do Price Breaks On Ecwid Online Store App