Intro Can You Embed Ecwid Store
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Can You Embed Ecwid Store
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a stage named Ecwid, you do not have to be concerned about this. Actually, the whole aim of the business, which started in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You do not have To create a completely different website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for people in the united states or Europe. Even companies in developing nations have a chance to get an internet store heading, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Can You Embed Ecwid Store
The Product operates by giving you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new website. The main feature is that you can take your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several different websites if you anticipate selling elsewhere online. Handle all these websites from one place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a few sales and all these sales are reflected on the back part of your site.
The system is Also designed to integrate nicely with social networks, so that you can sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the delivery facet. With real-time transport integrations you constantly know what is going on with your orders and where they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the planet
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There’s a few ways you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Can You Embed Ecwid Store
If you’re located outside The US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, in which features like discount vouchers and support are not accessible, and it only allows you to sell up to ten products in two categories — but this may actually be sufficient for some users, and using it’s a good way to try out the system.
But, A vital point to notice about the free plan is that it isn’t good from an search engine optimization standpoint — you have to be on a paid plan to ensure that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Can You Embed Ecwid Store
One place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have any major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is provided by Ecwid to enable you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Can You Embed Ecwid Store
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing shipping prices etc…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even if your company isn’t located in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to run biscuits Can You Embed Ecwid Store
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will want to put quite a lot of time aside to set this up.
Installation and Design
I really enjoy The fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for every platform you want to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with a few nice photos and text. Once you get your store implemented on a site or social page it appears fairly sleek.
The design Depends somewhat on the theme you have on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to market.
Although many Sites are going to be cellular friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to get products from the cell interface.
The final Design item that makes sense to mention is the vocabulary tool. Since running an online store generally requires one to reach out to people from all over the world, you’re bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Chance to put in software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Can You Embed Ecwid Store
Some of the apps Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d normally need to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the product for later. Obviously you could always open up the Powerful Options, however they separate these for if you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, which makes it desirable for any shop that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your website. It is rather simple to employ these systems, because Ecwid integrates with over 40 international payment options. However, each one of those processors have their particular transaction fees so you need to get ready for them.
It is rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited supplier. The business also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Can You Embed Ecwid Store
Imagine if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a shop fast, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available from the Ecwid App store.
· You can not change merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that many other platforms drag you into a free trial, even where you will eventually have to pay.
That is where Ecwid stands out, and you can see the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually cheaper than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to enhance your sales online too. Ecwid is a slick system, with superb simple implementation measures, which makes it perfect for the small business audience. Can You Embed Ecwid Store