Background Can You Link To An Ecwid Product On Facebook
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Can You Link To An Ecwid Product On Facebook
Many solutions Purposefully make a closed system, which is tedious to move away from once you begin. However, with a stage called Ecwid, you do not have to worry about this. Actually, the entire aim of the business, which began in 2009, would be to quickly and inexpensively create an internet store system on your existing websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you do not have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all of the key stuff that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you create a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Can You Link To An Ecwid Product On Facebook
The Product operates by providing you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto various other websites if you anticipate selling elsewhere online. Handle all of these sites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a number of sales and each one of these earnings are reflected onto the back part of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real-time transport integrations you always know what’s happening with your requests and where they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the world
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There’s a few methods you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Can You Link To An Ecwid Product On Facebook
If you are based outside That the US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a pretty Standard plan, in which attributes such as discount vouchers and support aren’t accessible, and it only lets you sell up to ten products in two categories — but this could really be adequate for some users, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free plan is that it is not great from an SEO standpoint — you have to be on a paid program to make certain your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language versions of your store, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords in your product name (maybe not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Can You Link To An Ecwid Product On Facebook
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of the box, so anyone wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is quite easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products like Shopify provide a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Can You Link To An Ecwid Product On Facebook
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right can be used to display or edit related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a great idea to speak with an attorney on what to do); and even when your business is not based in the EU, you still will need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There does not seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Can You Link To An Ecwid Product On Facebook
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time aside to set it up.
Installation and Design
I really enjoy The fact that you’re able to run a web site without paying anything. This makes the installation process that much simpler, because you just have to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for each platform that you would like to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a site or social page it appears fairly sleek.
The design Depends somewhat on the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they wish to market.
Though many Sites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to get products from the cell interface.
The final Design item which makes sense to mention is the language tool. Since conducting an online store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance readily. Can You Link To An Ecwid Product On Facebook
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress websites, since you acquire access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, however they separate these for if you are ready to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favourite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Easy to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to implement these systems, since Ecwid integrates with over 40 global payment choices. However, each one of those processors have their own trade fees so you have to get ready for these.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Can You Link To An Ecwid Product On Facebook
What if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid App shop.
· You can not alter product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that many different platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than many of the other programs we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to market online, provided that you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with super easy implementation measures, which makes it ideal for the small business crowd. Can You Link To An Ecwid Product On Facebook