Intro Can You Put An Ecwid Buy Now Button On Facebook
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to bring on a brand new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Can You Put An Ecwid Buy Now Button On Facebook
Many options Purposefully create a closed system, which is tedious to move away from once you begin. But with a stage named Ecwid, you do not need to be concerned about it. Actually, the entire aim of the company, which began in 2009, is to quickly and quickly make an online store system on your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an online store going, and you do not have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all the crucial things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Can You Put An Ecwid Buy Now Button On Facebook
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The primary attribute is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other websites if you anticipate selling elsewhere on the web. Manage all of these sites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a number of sales and all these sales are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you always know what’s happening with your requests and at which they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the planet
You get a Lot of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There is a couple of ways that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Can You Put An Ecwid Buy Now Button On Facebook
If you’re based outside The US / UK, or want to work with another mobile device kind, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a fairly Basic plan, in which features like discount vouchers and support aren’t accessible, and it only lets you sell up to 10 products in two classes — but this could actually be sufficient for some users, and using it’s a fantastic way to try the system out.
However, A vital point to note about the free plan is the fact that it isn’t great from an SEO point of view — you have to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language variations of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Can You Put An Ecwid Buy Now Button On Facebook
One place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wanting to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). Another main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace website is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to allow you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Can You Put An Ecwid Buy Now Button On Facebook
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right can be used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up shipping rates and so on…but there isn’t anything that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal information, but I’m going to do my best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to consult an attorney on what to do); and even when your company isn’t based in the EU, you still need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that approval ).
There does not Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run cookies Can You Put An Ecwid Buy Now Button On Facebook
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to provide the necessary performance — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time apart to set it up.
Installation and Layout
I really like The simple fact that you can run a web site without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for every platform that you would like to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration step with a few fine text and photos. Once you get your store implemented on a site or social page it looks fairly slick.
The layout Depends somewhat on the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they wish to market.
Though many Sites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is your language tool. Since running an online store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon some customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid App Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Can You Put An Ecwid Buy Now Button On Facebook
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would normally need to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you can always open up the More Powerful Options, however they separate these for when you are ready to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they offer, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each of these processors have their own transaction fees so you have to get ready for them.
It is rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified supplier. The company also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Can You Put An Ecwid Buy Now Button On Facebook
What if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations offered from the Ecwid App store.
· You can’t change product URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The company plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, as long as you employ the best ways to enhance your earnings online too. Ecwid is a slick system, with super easy implementation measures, making it ideal for your small business audience. Can You Put An Ecwid Buy Now Button On Facebook