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Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Cart Free
Many options Purposefully create a closed system, which can be tedious to maneuver away from once you begin. However, with a platform named Ecwid, you no longer have to worry about this. In fact, the entire aim of the business, which started in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You don’t have To make a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to get an online store heading, and you don’t even have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and add photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Cart Free
The Product works by giving you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new site. The primary attribute is that you can take your old site and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere online. Manage all these sites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to make a few sales and each one these earnings are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so you may sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you always know what is happening with your orders and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You receive lots of promotional tools like coupons, discounts, bulk pricing and more
Produce your personalized email notifications
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of ways you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Cart Free
If you’re located outside The US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you will want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a fairly Standard plan, in which features such as discount coupons and support aren’t accessible, and it merely allows you to sell up to ten products in 2 classes — but this may actually be adequate for some users, and using it is a fantastic way to try out the system.
But, A vital point to note about the free plan is that it isn’t great from an search engine optimization point of view — you have to be on a paid program to ensure your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Cart Free
1 area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of the box, so anybody wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is quite simple: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products such as Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Cart Free
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit related products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to speak with a lawyer about what to do); and even when your company isn’t located in the EU, you still will need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Cart Free
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR legislation unless you’ve got a banner set up which does all the above.
Nowout of the box at There isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users is to use a professional product like CookiePro, which will supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time apart to set it up.
Setup and Layout
I Truly enjoy The simple fact which you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you simply need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform you want to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration step with some fine text and photos. As soon as you get your store implemented on a site or societal page it looks fairly slick.
The design Depends upon the theme you have on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they wish to checkout.
Though many Websites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design thing which makes sense to mention is your language instrument. Since running an internet store generally requires you to attain out to people from all over the world, you are bound to stumble upon some clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Possessing the Chance to put in software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Cart Free
Some of the programs Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to employ additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for later. Obviously you can always open the Powerful Options, but they different these for if you are ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is always one of my favourite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time brief and support quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It’s not always Simple to find an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of those plans they provide, which makes it desirable for any shop that is trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of these processors have their own trade fees so that you need to prepare for these.
It’s rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited supplier. The business also states that every trade that includes sensitive information is transferred through a secure HTTPS channel. Cart Free
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered from the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free program like crazy, and mention that a number of different platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to market online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for the small business audience. Cart Free