Background Case Closed Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you want to bring on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Case Closed Ecwid
Many solutions Intentionally create a closed system, which can be tedious to move away from as soon as you begin. However, with a platform called Ecwid, you do not have to be concerned about this. In fact, the whole goal of the company, which started in 2009, is to quickly and inexpensively make an internet store system on your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store going, and you don’t have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Case Closed Ecwid
The Product works by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand new site. The primary attribute is that you can choose your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto several different websites if you plan on selling elsewhere online. Manage all of these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and all of these sales are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you constantly know what’s going on with your orders and at which they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the world
You get lots of promotional instruments like coupons, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in bodily locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, regardless of if a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There is a few ways that you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Case Closed Ecwid
If you’re based outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Standard plan, in which features like discount coupons and service are not available, and it only allows you to sell up to 10 products in two categories — but this may really be sufficient for some users, and using it is a fantastic way to try out the system.
However, A key point to note about the free program is the fact that it is not good from an search engine optimization point of view — you need to be on a paid program to make certain your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Case Closed Ecwid
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from this box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). The other main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is quite simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Case Closed Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping prices and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to consult an attorney on what to do); and even when your company is not located in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run biscuits Case Closed Ecwid
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at There isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which does supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a lot of time apart to set this up.
Setup and Design
I really enjoy The simple fact that you can run a web site without paying anything. This makes the installation process that much simpler, since you just have to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for each platform that you want to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration step with some fine text and photos. As soon as you obtain your shop implemented on a website or societal page it looks fairly slick.
The layout Depends upon the subject you’ve got on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they want to checkout.
Although many Sites are going to be cellular friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers a chance to buy products from the cell interface.
The final Design item that makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to individuals from throughout the world, you’re bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Chance to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance easily. Case Closed Ecwid
Some of the programs Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Of course you can always open up the Powerful Options, but they different these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is one of my favorite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time short and support quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It is not always Simple to locate an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so that you have to get ready for them.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified service provider. The business also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Case Closed Ecwid
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop quickly, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered from the Ecwid App store.
· You can not change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like crazy, and mention that many other platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone direction app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to market online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a slick system, with super easy implementation steps, making it perfect for your small business crowd. Case Closed Ecwid