Introduction Change Ecwid Store
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business site it frequently becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this option. Change Ecwid Store
Many solutions Purposefully make a closed system, which is tedious to move away from once you get started. However, with a stage called Ecwid, you no longer have to be concerned about it. Actually, the entire goal of the business, which began in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to get an internet store heading, and you do not have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the key things that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Change Ecwid Store
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new site. The primary feature is that you can take your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere online. Handle all these sites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a few sales and each one these earnings are represented on the back part of your website.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping facet. With real time shipping integrations you constantly know what’s going on with your requests and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the world
You get a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer purchases a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There’s a couple of ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). Change Ecwid Store
If you’re based outside The US / UK, or want to utilize another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, in which features like discount vouchers and support are not accessible, and it merely allows you to sell up to 10 products in two categories — but this may really be sufficient for some users, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free plan is the fact that it isn’t great from an SEO point of view — you have to be on a paid plan to ensure your product pages speak to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so if you include some keywords on your product name (maybe not a bad idea anyway) that your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Change Ecwid Store
One place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from the box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite simple: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to allow you incorporate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products such as Shopify provide a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Change Ecwid Store
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right is used to edit or display related products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, establishing transport rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a good idea to speak with a lawyer about what to do); and even if your business is not located in the EU, you still will need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that consent).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to run cookies Change Ecwid Store
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at There isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t appear to supply the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you’ll want to put quite a great deal of time apart to set this up.
Setup and Layout
I Truly like The simple fact which you can run a website without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for every platform that you would like to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, because it walks you through each website creation and integration step with some fine text and photos. Once you get your store implemented on a website or social page it looks fairly slick.
The design Depends upon the subject you have on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they wish to checkout.
Although many Sites will be mobile friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to buy products from the cell interface.
The final Design item that makes sense to mention is your language tool. Since running an online store generally requires one to attain out to individuals from all over the world, you’re bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. Change Ecwid Store
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you can always open up the Powerful Options, however they different these for when you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It is not always Simple to find an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their own trade fees so you need to get ready for these.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Change Ecwid Store
What if you Would like to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered from the Ecwid App store.
· You can not change merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like crazy, and mention that many other platforms drag you in free trial, where you will finally have to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone management program. The company plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to market online, as long as you employ the best ways to enhance your sales online too. Ecwid is a sleek system, with super easy implementation steps, which makes it perfect for your small business audience. Change Ecwid Store