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Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Change Logo Ecwid
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. However, with a platform called Ecwid, you do not have to worry about it. In fact, the entire goal of the company, which began in 2009, is to quickly and quickly create an online store system on your present websites.
You do not have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even companies in developing nations have a chance to find an online store going, and you do not have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and add photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Change Logo Ecwid
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand-new site. The main feature is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere on the web. Handle all of these sites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a few sales and all these earnings are represented on the backend of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the delivery facet. With real time shipping integrations you constantly know what is going on with your requests and at which they are being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily locations too — in stores, market stalls, at theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in store, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There is a couple of methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they’ve been saying that for quite a while now). Change Logo Ecwid
If you are based outside That the US / UK, or want to work with another mobile device type, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you will want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a pretty Standard plan, where features such as discount coupons and support aren’t available, and it only lets you sell up to 10 products in 2 categories — but this could really be adequate for some users, and using it’s a fantastic way to try out the system.
However, A key point to notice about the free plan is that it is not good from an search engine optimization point of view — you have to be on a paid program to make certain that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language variations of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) your URL will include them also. This functions as something of a workaround, but I’d prefer full control over URLs. Change Logo Ecwid
1 area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from this box, so anyone wishing to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). The other principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products such as Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Change Logo Ecwid
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing shipping rates and so on…but there isn’t anything that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s usually a good idea to consult a lawyer about what to do); and even when your business is not located in the EU, you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run cookies Change Logo Ecwid
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, doesn’t appear to provide the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time aside to set this up.
Installation and Layout
I Truly like The fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, since you just need to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for each platform that you would like to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, since it walks you through each website creation and integration step with a few nice text and photos. Once you get your store implemented on a website or social page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to market.
Although many Websites are going to be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers a chance to get products from the mobile interface.
The final Design thing that makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon some clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Change Logo Ecwid
Some of the apps Will give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would normally need to employ additional SEO and advertising tools to really get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the product for later. Of course you can always open up the Powerful Options, however they separate these for when you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is always one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It is not always Easy to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, which makes it desirable for any store that is trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their own transaction fees so that you have to get ready for these.
It is quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited supplier. The company also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Change Logo Ecwid
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered in the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that a number of other platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone direction app. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually more affordable than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best ways to enhance your earnings online too. Ecwid is a slick system, with super simple implementation steps, making it ideal for the small business audience. Change Logo Ecwid