Background Change Look Of Ecwid Store On Website
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this solution. Change Look Of Ecwid Store On Website
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from once you begin. But with a platform called Ecwid, you no longer have to be concerned about it. Actually, the entire aim of the business, which started in 2009, would be to quickly and quickly make an internet store system on your present websites.
You don’t have To create a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Change Look Of Ecwid Store On Website
The Product works by giving you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The main feature is that you can choose your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere on the web. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and each one these earnings are reflected onto the back part of your website.
The system is Also made to integrate well with social networks, and that means you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery facet. With real-time transport integrations you constantly know what’s happening with your orders and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the world
You receive a Lot of promotional instruments like coupons, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether a customer buys a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There is a few methods that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Change Look Of Ecwid Store On Website
If you’re based outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Standard plan, in which features like discount coupons and service are not accessible, and it only lets you sell up to ten products in 2 classes — but this may actually be adequate for some users, and using it’s a good way to try the system out.
But, A key point to notice about the free plan is the fact that it is not great from an SEO point of view — you have to be on a paid program to make certain that your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language versions of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product title (not a bad idea anyway) that your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Change Look Of Ecwid Store On Website
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Change Look Of Ecwid Store On Website
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing shipping prices and so on…but there is nothing here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a great idea to consult an attorney on what to do); and even if your business is not based in the EU, then you still need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Change Look Of Ecwid Store On Website
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which does provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a great deal of time apart to set this up.
Setup and Layout
I Truly like The simple fact that you’re able to run a website without paying anything. This makes the installation process that much easier, since you simply have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform that you want to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, since it walks you through every website creation and integration step with some fine photos and text. Once you get your store implemented on a website or societal page it appears fairly slick.
The layout Depends somewhat on the theme you’ve got on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to checkout.
Though many Sites are going to be mobile friendly, it;s nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The closing Design item that makes sense to mention is your language tool. Since running an internet store generally requires one to reach out to people from throughout the planet, you’re bound to stumble upon a few customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Change Look Of Ecwid Store On Website
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you can always open up the Powerful Options, but they different these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of those plans they provide, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ these systems, since Ecwid integrates with over 40 international payment options. However, each one of those processors have their particular trade fees so that you have to prepare for them.
It is rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The business also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Change Look Of Ecwid Store On Website
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid App store.
· You can’t alter merchandise URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like mad, and mention that a number of different platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to market online, provided that you employ the best ways to improve your sales online as well. Ecwid is a slick system, with super easy implementation steps, making it perfect for the small business crowd. Change Look Of Ecwid Store On Website