Introduction Change Page And Next Links Ecwid Product Widget
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you want to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Change Page And Next Links Ecwid Product Widget
Many options Intentionally create a closed system, which is tedious to move away from once you begin. However, with a stage named Ecwid, you no longer have to worry about it. In fact, the entire goal of the company, which started in 2009, would be to quickly and inexpensively make an internet store system on your present websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing countries have a chance to get an internet store going, and you don’t even have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who already have a site and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all the key things that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Change Page And Next Links Ecwid Product Widget
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The main attribute is that you can choose your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on various different websites if you plan on selling elsewhere on the web. Manage all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a few sales and all these earnings are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, so you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real time shipping integrations you always know what is happening with your orders and where they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the world
You receive a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Create your personalized email notifications
Use the automated tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There is a few ways that you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Change Page And Next Links Ecwid Product Widget
If you are located outside The US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a pretty Standard plan, in which features like discount vouchers and service are not accessible, and it merely allows you to sell up to ten products in two categories — but this could really be adequate for some users, and using it’s a fantastic way to try out the system.
However, A vital point to note about the free program is the fact that it isn’t good from an search engine optimization standpoint — you need to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Change Page And Next Links Ecwid Product Widget
1 place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is quite simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods like Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Change Page And Next Links Ecwid Product Widget
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to display or edit related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing shipping rates and so on…but there is nothing that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a good idea to speak with a lawyer on what to do); and even if your business isn’t located in the EU, then you still need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and to log that consent).
There does not seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Change Page And Next Links Ecwid Product Widget
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which does provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time aside to set it up.
Setup and Layout
I Truly enjoy The simple fact which you’re able to run a web site without paying anything. This makes the installation process that much easier, since you just need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for each platform you want to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few fine text and photos. As soon as you get your shop implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for clients when they want to market.
Although many Sites will be cellular friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers an opportunity to buy products from the mobile interface.
The closing Design item which makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires you to attain out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Change Page And Next Links Ecwid Product Widget
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, however they separate these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is always one of my favorite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they provide, which makes it desirable for any shop that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their own trade fees so you have to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Change Page And Next Links Ecwid Product Widget
What if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that a number of different platforms drag you into a free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get things like an iPhone management program. The company program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually more affordable than many of the other platforms we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you employ the best ways to enhance your sales online as well. Ecwid is a slick system, with superb simple implementation steps, making it ideal for the small business audience. Change Page And Next Links Ecwid Product Widget