Intro Change Product Attribute Size Ecwid
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Change Product Attribute Size Ecwid
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you get started. But with a platform called Ecwid, you do not need to be concerned about this. In fact, the entire aim of the company, which began in 2009, would be to quickly and inexpensively make an online store system on your existing websites.
You don’t have To make a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, because I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an internet store heading, and you do not even have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Change Product Attribute Size Ecwid
The Product operates by providing you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new site. The primary feature is that you can choose your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere online. Manage all of these websites from one place rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and each one of these earnings are reflected onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping facet. With real time transport integrations you constantly know what’s going on with your orders and at which they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the planet
You receive a Lot of promotional tools like coupons, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical locations too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There is a couple of ways that you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Change Product Attribute Size Ecwid
If you’re based outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Standard plan, where attributes such as discount coupons and service are not accessible, and it merely lets you sell up to ten products in 2 categories — but this could really be adequate for some customers, and using it is a fantastic way to try the system out.
However, A key point to note about the free program is the fact that it is not great from an search engine optimization point of view — you need to be on a paid program to make certain your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I’d prefer full control over URLs. Change Product Attribute Size Ecwid
One place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from this box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products like Shopify provide a much wider range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Change Product Attribute Size Ecwid
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right is used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping rates etc…but there is nothing that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to consult a lawyer on what to do); and even if your company isn’t based in the EU, you still will need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and also to log that approval ).
There does not seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Change Product Attribute Size Ecwid
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a professional product like CookiePro, which will supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set it up.
Installation and Layout
I really like The fact which you can run a web site without paying for anything. This makes the installation process that much easier, since you simply have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for each platform that you would like to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, since it walks you through every site creation and integration step with a few nice text and photos. As soon as you get your store implemented on a website or social page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they want to checkout.
Though many Websites will be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your clients a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is your language tool. Since running an internet store generally requires you to reach out to people from throughout the world, you are bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance easily. Change Product Attribute Size Ecwid
Some of the programs Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open the More Powerful Options, however they separate these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of the plans they provide, making it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own trade fees so that you have to prepare for them.
It is rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Change Product Attribute Size Ecwid
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a store quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available in the Ecwid Program store.
· You can not alter product URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that a number of other platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone management app. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually cheaper than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, provided that you employ the best methods to improve your sales online as well. Ecwid is a slick system, with super easy implementation steps, making it ideal for your small business audience. Change Product Attribute Size Ecwid