Intro Change Shopping Bag To Shopping Cart In Ecwid
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you would like to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this solution. Change Shopping Bag To Shopping Cart In Ecwid
Many solutions Purposefully make a closed system, which can be tedious to move away from as soon as you get started. But with a stage called Ecwid, you do not have to worry about it. In fact, the entire goal of the business, which began in 2009, would be to quickly and inexpensively make an online store system on your present websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an online store heading, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all the crucial stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Change Shopping Bag To Shopping Cart In Ecwid
The Product operates by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new site. The primary feature is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere online. Manage all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one of these earnings are represented onto the back part of your site.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real-time shipping integrations you always know what’s happening with your orders and where they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the planet
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of if a customer buys a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There’s a few methods that you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Change Shopping Bag To Shopping Cart In Ecwid
If you are based outside The US / UK, or want to utilize another mobile device type, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you will need to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, in which attributes like discount coupons and support are not accessible, and it merely lets you sell up to ten products in 2 categories — but this could really be adequate for some customers, and using it is a fantastic way to try out the system.
However, A key point to note about the free program is that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Change Shopping Bag To Shopping Cart In Ecwid
1 place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of the box, so anyone wanting to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). The other main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to enable you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Change Shopping Bag To Shopping Cart In Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the place on the right can be used to edit or display related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a good idea to consult a lawyer about what to do); and even if your business isn’t based in the EU, you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Change Shopping Bag To Shopping Cart In Ecwid
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, does not seem to provide the necessary performance — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time apart to set it up.
Setup and Layout
I Truly enjoy The simple fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform you want to place your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with some nice text and photos. As soon as you obtain your shop implemented on a website or societal page it appears fairly sleek.
The layout Depends upon the theme you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to market.
Although many Sites are going to be mobile friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers a chance to buy products from the cell interface.
The closing Design item which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to attain out to people from throughout the world, you’re bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid App Market
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Change Shopping Bag To Shopping Cart In Ecwid
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d typically have to employ additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you could always open up the Powerful Options, however they different these for if you are ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is one of my favourite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of the programs they offer, which makes it desirable for any shop that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their particular transaction fees so you have to prepare for these.
It is quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Change Shopping Bag To Shopping Cart In Ecwid
Imagine if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like mad, and mention that a number of other platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands outside, and you can see the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, as long as you implement the best ways to improve your earnings online as well. Ecwid is a sleek system, with super easy implementation steps, making it ideal for the small business audience. Change Shopping Bag To Shopping Cart In Ecwid