Intro Change Shopping Cart Icon Color Ecwid
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this option. Change Shopping Cart Icon Color Ecwid
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. But with a platform called Ecwid, you no longer need to be concerned about it. Actually, the entire goal of the company, which began in 2009, would be to quickly and quickly create an online store system in your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you do not even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all of the key things that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Change Shopping Cart Icon Color Ecwid
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new site. The main attribute is that you can take your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other sites if you plan on selling elsewhere online. Handle all of these sites from 1 place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and all these sales are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you always know what is happening with your orders and where they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the world
You receive lots of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There’s a few methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Change Shopping Cart Icon Color Ecwid
If you are based outside The US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you will need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Standard plan, where features such as discount coupons and support aren’t available, and it merely lets you sell up to 10 products in 2 categories — but this could really be adequate for some users, and using it is a good way to try the system out.
However, A vital point to notice about the free program is the fact that it isn’t great from an SEO point of view — you have to be on a paid program to make certain that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product title (not a bad idea anyhow ) that your URL will comprise them too. This serves as something of a workaround, but I would prefer full control over URLs. Change Shopping Cart Icon Color Ecwid
One area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). Another main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is quite easy: it is a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Change Shopping Cart Icon Color Ecwid
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport prices and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a good idea to speak with an attorney about what to do); and even if your business isn’t based in the EU, then you still need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to run biscuits Change Shopping Cart Icon Color Ecwid
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the essential functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a great deal of time apart to set this up.
Installation and Design
I really enjoy The simple fact that you’re able to run a website without paying for anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to go right to the backend port.
The system has Wizards for each platform you would like to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, since it walks you through each website creation and integration measure with some fine photos and text. As soon as you obtain your shop implemented on a site or societal page it appears fairly sleek.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to market.
Though many Sites are going to be mobile friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary instrument. Since running an online store generally requires one to attain out to individuals from throughout the world, you are bound to stumble upon a few customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem at all.
The Ecwid App Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance readily. Change Shopping Cart Icon Color Ecwid
A Few of the programs Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open up the More Powerful Options, but they separate these for if you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favourite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they provide, making it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to implement one of these systems, because Ecwid incorporates with over 40 global payment options. However, each one of those processors have their own trade fees so you need to get ready for them.
It is quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified supplier. The company also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Change Shopping Cart Icon Color Ecwid
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available from the Ecwid Program store.
· You can not change product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free program like mad, and mention that many other platforms drag you in free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The company plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually more affordable than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to sell online, provided that you implement the best ways to improve your sales online too. Ecwid is a slick system, with super simple implementation measures, making it perfect for your small business crowd. Change Shopping Cart Icon Color Ecwid