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Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you would like to attract on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this option. Change Text In Ecwid Search Box
Many solutions Intentionally make a closed system, which can be tedious to move away from once you begin. But with a platform named Ecwid, you no longer have to be concerned about it. In fact, the whole goal of the business, which began in 2009, is to quickly and inexpensively create an internet store system on your present websites.
You do not have To create a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the united states or Europe. Even companies in developing nations have a chance to get an internet store going, and you do not have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Change Text In Ecwid Search Box
The Product works by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new website. The main feature is that you can choose your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere on the web. Handle all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a few sales and each one these sales are reflected on the back part of your site.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what is happening with your requests and at which they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for selling around the world
You get lots of promotional tools like vouchers, discounts, bulk pricing and more
Produce your own customized email alerts
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in physical locations too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There is a couple of methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Change Text In Ecwid Search Box
If you are located outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and support aren’t accessible, and it only allows you to sell up to 10 products in two categories — but this may actually be adequate for some users, and using it’s a good way to try the system out.
However, A vital point to note about the free plan is that it is not great from an SEO point of view — you need to be on a paid program to ensure your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Change Text In Ecwid Search Box
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). Another main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms quite easily. Change Text In Ecwid Search Box
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing transport rates etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a great idea to consult an attorney on what to do); and even if your company is not based in the EU, you still need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Change Text In Ecwid Search Box
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will supply all the essential performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a lot of time apart to set it up.
Installation and Design
I Truly like The simple fact which you can run a web site without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for each platform you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, because it walks you through every website creation and integration step with a few fine photos and text. As soon as you obtain your store implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for clients when they wish to checkout.
Although many Websites will be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon a few customers who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance easily. Change Text In Ecwid Search Box
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open up the More Powerful Options, but they separate these for when you are all set to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time short and support quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, making it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment options. However, each of these processors have their own trade fees so that you have to prepare for them.
It is quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified supplier. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Change Text In Ecwid Search Box
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available in the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you into a free trial, where you will eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with superb simple implementation measures, which makes it ideal for your small business crowd. Change Text In Ecwid Search Box