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Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you want to bring on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Change Text Size Ecwid
Many options Purposefully make a closed system, which is tedious to move away from once you get started. However, with a platform named Ecwid, you do not have to worry about this. In fact, the entire aim of the company, which began in 2009, is to quickly and quickly create an online store system on your existing websites.
You don’t have To create a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the US or Europe. Even companies in developing nations have a chance to find an online store going, and you do not even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Change Text Size Ecwid
The Product operates by providing you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new website. The primary attribute is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several other websites if you plan on selling elsewhere online. Handle all these websites from one place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a number of sales and all these sales are reflected on the back part of your site.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the shipping aspect. With real-time transport integrations you always know what is happening with your requests and where they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the world
You get lots of promotional tools such as vouchers, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in bodily locations too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if a customer buys a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There’s a few methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Change Text Size Ecwid
If you’re located outside The US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for programs, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, in which attributes like discount vouchers and support aren’t available, and it merely allows you to sell up to ten products in 2 categories — but this may actually be adequate for some users, and using it is a fantastic way to try the system out.
But, A vital point to note about the free program is that it isn’t great from an search engine optimization standpoint — you have to be on a paid program to ensure your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Change Text Size Ecwid
One place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of this box, so anyone wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). Another main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very simple: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products such as Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Change Text Size Ecwid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport prices and so on…but there isn’t anything here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even when your company is not based in the EU, then you still need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and to log that consent).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to run cookies Change Text Size Ecwid
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a lot of time apart to set it up.
Setup and Design
I Truly like The simple fact that you’re able to run a web site without paying for anything. This makes the setup process that much simpler, since you simply have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for every platform you would like to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, since it walks you through every site creation and integration step with a few nice photos and text. As soon as you get your store implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for customers when they wish to checkout.
Although many Sites are going to be mobile friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to get products from the cell interface.
The closing Design thing which makes sense to mention is the language instrument. Since conducting an internet store generally requires you to attain out to people from all over the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Change Text Size Ecwid
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and image then save the product for later. Obviously you can always open the Powerful Options, however they different these for if you are all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time short and support quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, making it desirable for any shop that’s trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement these systems, because Ecwid incorporates with over 40 international payment choices. However, each of those processors have their own transaction fees so that you need to get ready for them.
It’s quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The business also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Change Text Size Ecwid
What if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a store quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered from the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They market the free program like crazy, and mention that a number of different platforms drag you in free trial, even where you may finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with super easy implementation measures, making it ideal for your small business audience. Change Text Size Ecwid