Background Chi Ecwid
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this solution. Chi Ecwid
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. But with a platform called Ecwid, you no longer need to worry about it. In fact, the entire goal of the business, which began in 2009, would be to quickly and quickly make an internet store system on your existing websites.
You do not have To create a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing countries have a opportunity to get an internet store heading, and you don’t even have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Chi Ecwid
The Product operates by providing you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The main attribute is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several different websites if you plan on selling elsewhere online. Handle all of these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one of these earnings are represented on the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the delivery facet. With real time shipping integrations you constantly know what is going on with your orders and where they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the planet
You get lots of promotional tools like vouchers, discounts, bulk pricing and more
Create your personalized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in bodily locations too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There is a few methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Chi Ecwid
If you are located outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you’ll need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a pretty Basic plan, in which attributes like discount vouchers and support are not available, and it only allows you to sell up to 10 products in 2 categories — but this may really be adequate for some users, and using it is a fantastic way to try the system out.
However, A key point to notice about the free plan is the fact that it is not good from an search engine optimization standpoint — you have to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product name (not a bad idea anyway) that your URL will comprise them too. This serves as something of a workaround, but I would prefer whole control over URLs. Chi Ecwid
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anyone wishing to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Chi Ecwid
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing shipping prices etc…but there isn’t anything that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is usually a great idea to consult an attorney about what to do); and even when your business is not based in the EU, you still need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that approval ).
There does not Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Chi Ecwid
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, does not appear to supply the essential performance — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time aside to set this up.
Installation and Design
I Truly enjoy The simple fact which you can run a website without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for each platform you want to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through each website creation and integration measure with a few nice photos and text. Once you get your store implemented on a website or social page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they want to checkout.
Although many Sites will be mobile friendly, it;s nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to get products from the mobile interface.
The closing Design item which makes sense to mention is the language instrument. Since conducting an internet store generally requires you to reach out to people from throughout the world, you are bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance readily. Chi Ecwid
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to employ additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and image then save the product for later. Of course you can always open the Powerful Options, however they separate these for if you are ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Easy to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the plans they offer, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ these systems, because Ecwid incorporates with over 40 global payment options. However, each one of those processors have their particular transaction fees so you have to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified supplier. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Chi Ecwid
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid App store.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction program. The company plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually more affordable than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with super simple implementation steps, making it ideal for your small business crowd. Chi Ecwid